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According to the Wall Street Journal, Apple is taking some drastic steps to mitigate slower than expected sales of the cheaper iPhone XS, XS Max and XR.
The company plans to sell the iPhone XR in Japan, where the cheaper iPhone 8 remains popular.
Discounts would be offered through subsidies to Japanese operators, according to the Wall Street Journal report. Carriers could reduce the price by 84,800 yen, or about $ 750 next week, although it is not known how much.
Apple has also relaunched the production of the iPhone X from last year, in order to meet a minimum purchase contract with Samsung, which makes the OLED displays of the iPhone X.
The supposed reason to resume production of the iPhone X is that it is less expensive to manufacture than the iPhone XS and XS Max and thus provides a more cost effective way to fill the required volume.
Apple stopped selling the iPhone X right out of the iPhone XS on September 21, and the iPhone XR cheaper a month later.
These changes follow reports that iPhone Qorvo, Lumentum and Japan Display component manufacturers lowered their quarterly earnings estimates as a large unidentified customer reduced existing orders.
Earlier this month, Apple said that iPhone sales were not in line with analysts' estimates and that the month of December, particularly busy, would be gloomy.
The company also announced that as of December, it would no longer communicate unit sales of iPhone, iPad and Mac, because the figures are not representative of its commercial performance and do not take into account the distribution of prices in each product line.
In the case of the iPhone, prices range between $ 449 and $ 1,449. Apple also insisted that sales of high-end iPhones were "very strong" in September.
The 46 million units sold by Apple in the fourth quarter on the iPhone were stable, but iPhone sales jumped 29%.
It's unclear where he would sell the iPhone X's when he brings it back. As MacRumors notes, Apple has previously reintroduced abandoned models in some regional markets.
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