Apple TV gains ground in 4K streaming device market

A new report from Joshua Fruhlinger, publisher of the data-driven site, says the demand for 4K from Apple TV has increased in recent weeks as consumers look for ways to stream UHD content during the holidays Thinknum.

According to Best Buy sales ranking data for streaming 4K devices in November, the 32GB model of the Apple streaming decoder surpassed the cheaper alternatives, including the $ 40 Roku and Google's $ 70 Chromecast Ultra, placing the Apple TV 4K ranks in second place behind the $ 35 Fire Stick, Amazon's market leader.

The launch of the fourth generation Apple TV in 2015, with the integration of Siri and a full App Store, has resulted in a great breakthrough Apple TV sales, but the device is still ranked as the fourth most popular streaming media player in the US, behind Roku, Amazon and Google. Since the launch of the fifth generation Apple TV 4K last year, however, interest seems to have skyrocketed, as Fruhlinger notes:

This is not always the case – in fact, the Apple TV The 4K is only on the market for a little over a year. As the graph above shows, when zooming out, the 4K race was a fluctuating affair. But now, with the latest device revisions and market penetration of 4K TV, it seems that sales are learning in the direction of Apple.

Earlier this year, Apple TV Apple supported Dolby Atmos Apple TV 4K, and rumors have hinted that Apple plans to roll out a streaming service next year, perhaps as early as March.

Wednesday, a report says that Apple plans to create a cheaper solution Apple TV a dongle similar to Amazon Fire Stick or Google Chromecast, which would aim to promote its next streaming service and make it more accessible to potential buyers.