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It's time for the Apple Watch to get a new look.
The tech giant unveiled Wednesday its new Apple Watch Series 4 of the Steve Jobs Theater, in its headquarters of Apple Park. The new watch has a wider face and features its own electrocardiogram and its own fall detection. There will also be new speakers and a processor chip that offers much faster speeds for the watch.
It will start at $ 399 for the Series 4 model, at $ 499 for the LTE model. Pre-orders will begin on September 14th and the watches will be available on September 21st.
"Apple Watch is not just the # 1 smartwatch in the world, it's the # 1, end-point watch," said Apple CEO Tim Cook.
Apple does not reveal device sales figures, but the IDC estimates that nearly half of the 43.5 million smartwatches shipped this year will come from Apple.
Look at this:
Apple Watch 4 receives larger screens, new dials
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The Google Wear operating system is late at 12%. And Android Wear, the older version of the Google optimized watch software, still used by some, should account for 18% of shipments. By 2022, Android Wear and Wear combined operating systems are expected to catch up with Apple. On Monday, Qualcomm announced its next-generation SmartWatch chip platform, which promises better battery life and improvements in GPS fitness tracking.
Apple
Although not the first company to launch a smartwatch, Apple immediately caused a sensation in the region by launching the first Apple Watch at the beginning of 2015. Its most recent version, the Apple Series watch 3 with a 4G LTE modem.
Smartwatches have evolved with more capabilities at every upgrade, as WatchOS 5, revealed in June at WWDC, has introduced walkie-talkie mode and third-party audio apps while on the go. Previous improvements for the Apple Watch included GPS and added water resistance for swimming.
The accelerometer and the gyroscope of the watch have improved, so that the watch can now predict if the person wearing it falls. In case of accident, the watch can for example call an emergency service.
"Fall detection is a feature we hope to never need, but it's really interesting to know that it exists," said Jeff Williams, director of operations at Apple.
The speakers are now 50% stronger, while the screen is 30% larger. Its new chip, the S4, will have a performance twice as fast. With the larger screen, you can have up to 8 shortcuts on the screen for applications. Speakers will now be 50% more powerful for phone calls and interactions with Siri. The battery life is 18 hours and the outdoor exercise time has risen to 6 hours, Apple said.
Apple Watch Series 4 allows users to take their own electrocardiogram.
Josh Miller / CNET
The feature that received the most applause in the crowd came in response to the ECG feature, which allows wearers to have a heart sensor on their wrists.
"The biggest feature of Watch in addition to the visible image area was its ability to improve heart health, particularly its ability to detect ECG and detect Afib." Add it to the detection and reporting of falls and parents and grandparents, "said Patrick Moorhead, an analyst at Moor Insights & Strategy.
It will be available in three colors for its aluminum, silver, gold and gray finish. The stainless steel versions have polished and black space, as well as a new gold color.
Updated September 12 at 10:12 PT: With the details of the Apple event, at 10:36 am Pacific time: with added price and release date, to 10:42 PT: with the comments of the analysts, to 10h57 PT: To include details on the ECG.
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