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Apple has been broadcasting live product announcements for years, but the company has always tried to keep the events on platform – until now. TechCrunch reports that this year, Apple will also broadcast his iPhone ad on Twitter, where he will have the chance to reach a new audience that may not know the Apple website to find a streaming link.
This is Apple's second largest streaming expansion this year. For WWDC, the company has also opened streaming to users of Chrome and Firefox. Previously, Apple only viewed Safari and Edge users on the desktop only. It was a ridiculous and arbitrary constraint that only served to annoy the many Mac owners who use other browsers.
It seems that Apple will run the live stream via his ridiculous Twitter account, which never tweets and only shows paid ads, so you can not see anything on their profile page. But once you've spotted the ad (embedded below), you can like it, which will cause Apple to update you on Twitter once it's launched tomorrow. It seems like that's where you'll be able to watch the live stream, rather than make it a direct partnership with Twitter for it to be integrated everywhere.
There was no good reason for Apple to continue limiting its live audience, except to promote Safari (and "I was forced to use Safari" is not a good encouragement to change), so it's good to see Apple not only, but come where people are really. Now, we hope that YouTube also offers a live streaming feature.
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