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Historically, the speculative reports of the reduced production of iPhone due to low demand are not new. And as you might expect, some of these reports have proven to be accurate in some years, while others, in hindsight, seem to come from people who intend to manipulate the market.
Aside from this reservation, the number of reports of lower than expected demand for the Apple iPhone XR has become somewhat impossible to ignore. More recently, Apple's manufacturing partner, Foxconn, announced plans to implement radical cost-cutting measures to combat "a very difficult and competitive year." As expected, many people have interpreted Foxconn's comments as a clear indication of the drop in iPhone sales.
In light of all this, a new report from The Wall Street Journal Relays that Apple plans to cut prices on the iPhone XR in Japan to stimulate what appears to be lukewarm demand.
Less than a month after the release of the iPhone XR, Apple Inc. plans to offer subsidies to mobile network operators in Japan to support sales of its new cheapest smartphone, have said specialists.
De facto handset reduction, coupled with reduced production plans, is a sign of consumers' limited enthusiasm for the model, which has fewer features than the other two new versions of Apple and costs more than old models still popular, such as the iPhone 8..
Some analysts said the price of the iPhone XR was a little too high, but one of the overlooked aspects regarding the device, in my opinion, is that Apple did a job particularly poor in the marketing of the device. To be honest, Apple has failed to make the public understand what the iPhone XR is and what it brings to the table. Even the naming scheme of the Apple iPhone 2018 lineup is a bit confusing for those who do not keep up to date with Apple's day-to-day news.
That said, we can not really say the evolution of sales on iPhone given Apple's recent decision to no longer disclose unit sales of its iconic smartphone.
Source of image: Zach Epstein, BGR
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