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In preparation for launching its own video streaming service, Apple has awarded its first Primetime Emmy for its original video programming, "Carpool Karaoke." The series won the Outstanding Short Form Variety Series on Sunday night. This is not Apple's first Emmy – it has already won other technical and engineering awards, including last year's win over Siri's integration into Apple TV – but that's the first for the original video.
The series defeated "Between The Scenes – The Daily Show", "Creating Saturday Night Live", "Gay of Thrones", "Honest Trailers" and "The Tonight Show Featuring Jimmy Fallon – Cover Room".
Apple's "Carpool Karaoke" was created from a recurring sketch on CBS's "The Late Show With James Corden" in 2016 and was one of Apple's first originals, with its "Planet of the Apps »by Shark Tank. heavily bombed.
During past episodes of "Carpool Karaoke", he has featured a number of renowned guests, including Will Smith, Alicia Keys, John Legend, LeBron James, Billy Eichner, Metallica, Sophie Turner, Maisie Williams, Cyrus, Queen Latifah, Jada Pinkett Smith, Shaquille O'Neal, John Cena, Shakira, Trevor Noah and many others.
The series itself received almost negative reception from critics, but nevertheless won a second season.
Apple has since shifted its attention from shows like this to other more prestigious series with hiring veterans of Sony TV, Zack Van Amburg and Jamie Erlicht.
His next video streaming service now includes a number of anticipated shows, including a comedy supported by Witherspoon with Kristen Wiig, a thriller starring Octavia Spencer, a cover of "Amazing Stories," produced by Steven Spielberg, a Battlestar's new space drama Galactica's creator, Ronald D. Moore, has called "See," a scripted basketball show based on the life of Kevin Durant, a show by director "The Land" Damien Chazelle, an adaptation of "Foundation" of Isaac Asimov. , a psychological thriller produced by Mr. Night Shyamalan and many others.
He has also made acquisitions to expand the service, with additions such as the documentary "The Elephant Queen" and the animated film "Wolfwalkers".
The company is expected to launch its streaming service in March 2019, which we could hear more at Apple's press conference on Wednesday.
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