Apple's new iPhones fail to impress consumers

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Apple is humming. In August they became the first US company to reach market value of $ 1 trillion. On September 12, all eyes turned to the Steve Jobs Theater to see what the creative giant would bestow on consumers waiting to be dazzled.

To measure consumer reaction to product announcements, LikeFolio analyzes discussions on Twitter to find clues that consumers are talking about buying new products, as well as the feeling with which they describe them. Historically, consumer reaction to the annual Keynote event has been an incredible predictor of $ AAPL stock, having predicted the movement of AAPL shares over the next nine months for five consecutive years. Here's what we saw this year.

Consumer response to Apple's Keynote Conference in 2018 was dull

Two hours and four products later, the end result was a lower purchase intent for Apple products / services than in the previous two years.

The green line on the graph above is a measure of the intention of buying Apple products / services. The intention to purchase for the Apple Keynote 2018 event was the lowest measured since 2015.

What does it mean? Frankly, it's not a good sign for Apple. The last purchase intention was so low for a Keynote event, Apple sales fell from one year to the next for the first time in 13 years.

Distribution of the new product – Apple Watch 4 steals the show

Apple has released 4 new products: iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4. What has been their performance?

Apple Watch Series 4 – a major threat for Fitbit in difficulty

The Apple Watch Series 4 was the clear fan favorite. The new watch boasts FDA approved cardiac monitoring functions, including the ability to take an ECG and detect an irregular heartbeat. The watch can also detect falls and alert the authorities if you need help. It's like creating … Fitbit and Life Alert?

The actions of Fitbit fell as Apple revealed that the FDA had erased important new features on the Apple Watch. Fitbit is already struggling to keep up with an increased selection of portable health trackers, as shown by the drop in data on the purchase intention in the chart below.

Consumers have often indicated their intention not only to buy an Apple Watch for themselves, but also for their loved ones. Aditionellement, Happiness of the consumer the measures surged after the announcement of new health features, as well as hardware upgrades.

iPhone XS, XS MAX – Roses by another name

It is unlikely that owners of iPhone X abandon another device on a new phone that uses the same techniques. Apple loyalists who were waiting for an update are faced with the decision to splurge on a MAX or save on the XR market … also a powerful device.

In addition, a recent competitor strikes …

Samsung competitor is on the rise

Purchase intent levels for Samsung Galaxy devices surpassed those of Apple. Why?

1. The Galaxy phones gave people what they wanted, and the Galaxy S10 promises to be Samsung's most daring move.
2. Samsung Phones have been waterproof for a moment.
3. Players make the change via smart game partnerships.

Summary – Apple could face a difficult battle in 2019

The size of the peaks of PI records relative to each other varies considerably from year to year and is a phenomenal indicator of the future performance of AAPL titles.

Apple's most recent speech was greeted with poor enthusiasm and the total purchase price for the day compared to the previous two years.

The Apple Watch Series 4 was the biggest winner of the day, drawing attention to both a cool portable system and a health monitoring system. The very existence of Fitbit could be threatened by this device.

These updates have been seen by consumers with a collective yawn. Samsung's range of Galaxy phones is starting to gain momentum in terms of consumer attention and is a threat to iPhone users.

Bottom line – consumers just were not thrilled with the product announcements made by Apple this year.

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Apple is humming. In August they became the first US company to reach market value of $ 1 trillion. On September 12, all eyes turned to the Steve Jobs Theater to see what the creative giant would bestow on consumers waiting to be dazzled.

To measure consumer reaction to product announcements, LikeFolio analyzes discussions on Twitter to find clues that consumers are talking about buying new products, as well as the feeling with which they describe them. Historically, consumer reaction to the annual Keynote event has been an incredible predictor of $ AAPL stock, having predicted the movement of AAPL shares over the next nine months for five consecutive years. Here's what we saw this year.

Consumer response to Apple's Keynote Conference in 2018 was dull

Two hours and four products later, the end result was a lower purchase intent for Apple products / services than in the previous two years.

The green line on the graph above is a measure of the intention of buying Apple products / services. The intention to purchase for the Apple Keynote 2018 event was the lowest measured since 2015.

What does it mean? Frankly, it's not a good sign for Apple. The last purchase intention was so low for a Keynote event, Apple sales fell from one year to the next for the first time in 13 years.

Distribution of the new product – Apple Watch 4 steals the show

Apple has released 4 new products: iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4. What has been their performance?

Apple Watch Series 4 – a major threat for Fitbit in difficulty

The Apple Watch Series 4 was the clear fan favorite. The new watch boasts FDA approved cardiac monitoring functions, including the ability to take an ECG and detect an irregular heartbeat. The watch can also detect falls and alert the authorities if you need help. It's like creating … Fitbit and Life Alert?

The actions of Fitbit fell as Apple revealed that the FDA had erased important new features on the Apple Watch. Fitbit is already struggling to keep up with an increased selection of portable health trackers, as shown by the drop in data on the purchase intention in the chart below.

Consumers have often indicated their intention not only to buy an Apple Watch for themselves, but also for their loved ones. Aditionellement, Happiness of the consumer the measures surged after the announcement of new health features, as well as hardware upgrades.

iPhone XS, XS MAX – Roses by another name

It is unlikely that owners of iPhone X abandon another device on a new phone that uses the same techniques. Apple loyalists who were waiting for an update are faced with the decision to splurge on a MAX or save on the XR market … also a powerful device.

In addition, a recent competitor strikes …

Samsung competitor is on the rise

Purchase intent levels for Samsung Galaxy devices surpassed those of Apple. Why?

1. The Galaxy phones gave people what they wanted, and the Galaxy S10 promises to be Samsung's most daring move.
2. Samsung Phones have been waterproof for a moment.
3. Players make the change via smart game partnerships.

Summary – Apple could face a difficult battle in 2019

The size of the peaks of PI records relative to each other varies considerably from year to year and is a phenomenal indicator of the future performance of AAPL titles.

Apple's most recent speech was greeted with poor enthusiasm and the total purchase price for the day compared to the previous two years.

The Apple Watch Series 4 was the biggest winner of the day, drawing attention to both a cool portable system and a health monitoring system. The very existence of Fitbit could be threatened by this device.

These updates have been seen by consumers with a collective yawn. Samsung's range of Galaxy phones is starting to gain momentum in terms of consumer attention and is a threat to iPhone users.

Bottom line – consumers just were not thrilled with the product announcements made by Apple this year.