Apple's new privacy management tools cast an epic shadow on Facebook and Google – BGR



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Tim Cook is a pretty simple guy. Dresses like your uncle. Avoid the flash of his predecessor. And he has a few key things that he repeats, like a mantra, in this distinctive feature of Alabama. Things like – privacy is a human right. And you are not our product. Of course, we can say how true this is and how much the average smartphone consumer actually stops and thinks about privacy considerations before launching a new handset. Nevertheless, Apple today holds its unshakeable message that we are truly the ones you can trust with your data at the next level.

The company added new tools to its privacy page, which include, as of today, the ability for consumers to download all Apple data it has about them. (Appointment here and log in with your Apple ID to start, if you want to try it.) The tools also include an easy way to delete your account, if you wish – which certainly reminds the Byzantine process to try to do it. the same with your Facebook account.

"Much of your personal information – information you have the right to keep confidential – stays on your Apple devices," the company said on its updated privacy portal. "Your heart rate after a race. Which news did you read first? Where you bought your last coffee. Which websites you visit. Who you call, send an email or message. Every Apple product is designed from the ground up to protect that information. And to allow you to choose what you share and with whom. "

The redesigned site also discusses Apple's data retention practices and offers users the ability to unsubscribe from Apple's targeted ads.

All of this follows Apple's introduction earlier this year of an icon you see when Apple collects data from any software. Tap the icon for Apple to provide you with a list of data collected from this app, along with even more information available on its now updated privacy page.

The Safari browser of the iPhone, Internal business Note: Also includes an iOS 12 workflow to create a unique and secure password and save it to Apple devices for new accounts. Possible removal of the ease with which people use something like a Facebook logon.

"Part of the website (Privacy Update) highlights the privacy features of Apple and the means used to limit the data collected", BI keep on going. "The other part is how a user can limit the data collected about them, including a new portal for downloading your personal data and deleting your Apple account.

"We believe that privacy is a human right," he begins, echoing Cook's language in public speeches. The CEO of Apple will deliver a speech at a European conference on privacy next week, where he will probably use this phrase again or something similar. "

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