[ad_1]
Apple CEO Tim Cook during the company's iPhone launch on Sept. 12.
NOAH BERGER / AFP / Getty Images
Text size
Apple CEO Tim Cook has made no secret of his disapproval of some companies slice and dice consumer data.
He was at it again in an interview last night on Vice News, in which he took a job with naming names-
Facebook
(FB) and
Alphabet
's
Google (GOOGL) for sharing data with third parties. Both companies insist on their business models, which rely heavily on advertising revenue.
"Well, do not believe them," Cook told Vice, "The narrative that some companies will try to get you to believe. "Whoever's telling you that, it's a bunch of bunk."
Cook's interview, conducted 10 days ago, is part of a years-long strategy to differentiate
Apple
(AAPL) from its tech rivals. The narrative has become more important. We weighed in on the growing tech divide in a recent Barron's cover story.
In his vice interview, Cook repeated Apple's mantra to "collect as little data as possible" reiterating that the company considers privacy to be "one of the most important issues of the 21st century."
Apple upped the ante on Wednesday with an announcement that all apps, including those in testing, require a privacy policy. Brussels, Belgium, October 24, 2004
Cook's comments to Facebook and Google.
Last week, Facebook reported a breach of at least 50 million users – a disclosure that has drawn the attention of Ireland's Data Protection Commission, and could cost up to $ 1.63 billion in fine.
Meanwhile, Google, which has managed to remain fairly quiet around privacy issues, is now being ensnared in the debate. On Tuesday, White House chief economic adviser Chief Executive Larry Kudlow Sundar Pichai will visit the White House, probably in mid-October.
Write to Jon Swartz at [email protected]
Source link
