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Aston Martin Holdings Ltd. intensified its pursuit of Ferrari NV with the unveiling of a 211-mph road car aimed at boosting the brand's reputation for speed as well as luxury.
The DBS Superleggera will be the fastest standard production model in the history of the US company, competing with the Ferrari 812 Superfast, which shares the same top speed. Revealed in London on Tuesday, Aston will sell 225,000 pounds ($ 298,000) in the UK.
His latest addition to the Super GT segment, which focuses on high speeds and long-distance driving, is to remind customers that Aston Martin is not limited to mere opulence made the hand. With the DBS label, she revives a nameplate appeared in 1967 and featured in two James Bond spying films. Superleggera, or super lightweight, refers to the pioneering Italian construction methods developed to overcome the last iota of performance.
CEO Andy Palmer said the DBS Superleggera, built to replace the Vanquish S, will make Aston Martin at the "pinnacle of the Super GT sector" and act as a "halo," supporting sales across the range by putting the company on the map. focus on high speed identification information.
In a flaw in Maranello, Italy, Ferrari said the new car, powered by a 5.2-liter V12 twin-turbo engine, would develop 20 percent more torque – which he compared to the power of typing – that "some red type of car."
Mid-range advantage
The weight will be reduced and the speed maximized thanks to the coating of an aluminum chassis with carbon fiber body panels. While Ferrari rates the 812 at a half-second faster from 0 to 100 km / h, in just 2.9 seconds, Aston Martin boasts the benefit of 50 to 100 mph, a key measure of overtaking on the roads main roads and highways.
Marek Reichman, creative director, called the DBS "noise in a suit," adding that the carbon fiber design allows for more creativity than metal, the main challenge being to make sure that it's a good fit. a composite model still has the appearance of a visual mass. "
Reichman said in an interview at a launch event in London that the name Superleggera, while returning to the DB4 car introduced in 1958, also turns on the choice of Ferrari heads for recent models, including the 812 Superfast.
As a normal production car, there will be no ceiling on DBS production other than a limit of 7,000 units a year on the scale of the company as Aston. Martin imposes to maintain exclusivity. The Vantage range of new generation, a Porsche 911 rival from 120,000 pounds, will continue to form the core offering of the group.
Aston Martin revealed last week that he had secured access to the Stowe circuit on the Silverstone track to test high-speed handling and chassis dynamics. Having a prestigious "circuit of reference" as the home of the British Grand Prix Formula 1 is another way to boost the reputation of a car manufacturer.
The company, based in Gaydon, south of Birmingham, is preparing for a possible IPO this year after making a pre-tax profit of 87 million pounds in 2017. Deliveries have exceeded 5,000 vehicles for the first time since 2008, helped by the DB11 model launched in 2016.
(Updates with comments from the CEO, Creative Director from the fifth paragraph.)
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