Avatar Creator Genies launches new mobile application with Gucci

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Founded by 30 members of the 2019 under 30 list Akash Nigam and Evan Rosenbaum, creative start geniuses has just launched the first mobile application designed to support avatar communication to avatar using advanced artificial intelligence.

The new offering – an enhanced version of the Genies beta app launched earlier this year (which has collected comments from a million users over a three-month period) – invites users to create their own Digital "clones" of image-motion quality. Presented on patent-pending "wheels", the customization options of more than a million applications encompass everything from personality types to tastes and impairments, to eye color and color. hair, skin color and clothing.

Genies, which can be integrated with dozens of email applications, including Facebook Messenger, WhatsApp and iMessage, allows users to communicate in groups of up to six. Scientists and engineers of the company have gone through hundreds of millions of discussions to develop an algorithm capable of Detect over 180 dimensions of mood changes and express human emotion with the help of digital simulacra.

Avatars can react to text in real time, and users can make their animated characters mimic their movements and facial expressions by leveraging one of the millions of "actions" on offer, that's why it's important act of a thought, a feeling or an emotion. "We are convinced that avatar communication to avatar will definitely reshape human interaction," says Nigam.

geniuses
reportedly earned millions of dollars in revenue from the sale of its software development kit, charging license fees for rights to incorporate its technology into third-party digital programs.
The start-up, which raised $ 10 million in its second round of financing, bringing the total capital raised to $ 25 million, attacks a diverse pool of investors ranging from larger corporations venture capitalists and business leaders to renowned musicians and athletes. (Famous sponsors include Joe Montana, ASAP Rocky, Kyrie Irving, Carmelo and Lala Anthony, Shawn Mendes and The Chainsmokers.)

The company's leading global advertiser, Gucci, is the exclusive provider of luxury apparel for the application's avatars. During their ongoing partnership, users
can equip their Genies with 200 pieces from the actual high fashion brand's collection and choose from a number of Gucci-themed actions.

In the future, users will be able to purchase items via the mobile app – "so if you see something on your friend's avatar, you can buy the product in one click," said Mike Paffman, spokesman for the society.

"If you think back to 10 years, luxury brands were advertising in the form of seasonal print campaigns," says Robert Triefus, Gucci's Executive Vice President and Chief Marketing Officer. "Today, the story we tell at Gucci and in the communities with which we engage is essentially driven by digital. In recent years, the Society places great importance on moving video and images. "The liquid content we create has a different purpose," he says, "allowing us to have a permanent approach."

The Genies Collaboration is just one of the many digital initiatives launched by the 97-year-old Italian fashion house to attract more customers. Other projects include links to digital artists such as
Ignasi Monreal
and strategic alliances with social platforms such as Instagram, WeChat and YouTube.
"This digital-powered sense of self-expression is something unique today, and I only see it growing," says Triefus.

Most important, however, is that the brand remains authentic. "Gucci is very attached to this idea of ​​self-expression, allowing people to become what they want," he says. "By being able to tell this story authentically and by allowing people to [express themselves] through what we do, that's how we stay true to our brand motto. "

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Founded by 30 members of the 2019 under 30 list Akash Nigam and Evan Rosenbaum, creative start geniuses has just launched the first mobile application designed to support avatar communication to avatar using advanced artificial intelligence.

The new offering – an enhanced version of the Genies beta app launched earlier this year (which has collected comments from a million users over a three-month period) – invites users to create their own Digital "clones" of image-motion quality. Presented on patent-pending "wheels", the customization options of more than a million applications encompass everything from personality types to tastes and impairments, to eye color and color. hair, skin color and clothing.

Genies, which can be integrated with dozens of email applications, including Facebook Messenger, WhatsApp and iMessage, allows users to communicate in groups of up to six. Scientists and engineers of the company have gone through hundreds of millions of discussions to develop an algorithm capable of Detect over 180 dimensions of mood changes and express human emotion with the help of digital simulacra.

Avatars can react to text in real time, and users can make their animated characters mimic their movements and facial expressions by leveraging one of the millions of "actions" on offer, that's why it's important act of a thought, a feeling or an emotion. "We are convinced that avatar communication to avatar will definitely reshape human interaction," says Nigam.

geniuses
reportedly earned millions of dollars in revenue from the sale of its software development kit, charging license fees for rights to incorporate its technology into third-party digital programs.
The start-up, which raised $ 10 million in its second round of financing, bringing the total capital raised to $ 25 million, attacks a diverse pool of investors ranging from larger corporations venture capitalists and business leaders to renowned musicians and athletes. (Famous sponsors include Joe Montana, ASAP Rocky, Kyrie Irving, Carmelo and Lala Anthony, Shawn Mendes and The Chainsmokers.)

The company's leading global advertiser, Gucci, is the exclusive provider of luxury apparel for the application's avatars. During their ongoing partnership, users
can equip their Genies with 200 pieces from the actual high fashion brand's collection and choose from a number of Gucci-themed actions.

In the future, users will be able to purchase items via the mobile app – "so if you see something on your friend's avatar, you can buy the product in one click," said Mike Paffman, spokesman for the society.

"If you think back to 10 years, luxury brands were advertising in the form of seasonal print campaigns," says Robert Triefus, Gucci's Executive Vice President and Chief Marketing Officer. "Today, the story we tell at Gucci and in the communities with which we engage is essentially driven by digital. In recent years, the Society places great importance on moving video and images. "The liquid content we create has a different purpose," he says, "allowing us to have a permanent approach."

The Genies Collaboration is just one of the many digital initiatives launched by the 97-year-old Italian fashion house to attract more customers. Other projects include links to digital artists such as
Ignasi Monreal
and strategic alliances with social platforms such as Instagram, WeChat and YouTube.
"This digital-powered sense of self-expression is something unique today, and I only see it growing," says Triefus.

Most important, however, is that the brand remains authentic. "Gucci is very attached to this idea of ​​self-expression, allowing people to become what they want," he says. "By being able to tell this story authentically and by allowing people to [express themselves] through what we do, that's how we stay true to our brand motto. "