Black Ops 4 breaks digital sales records but UK physical sales are lowest in 11 years



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Call of Duty: Black Ops 4 starts quickly. Activision announced in a press release that the latest installment of Call of Duty had broken the Activision record for the "biggest digital release in a day" of the company's history. Digital sales of the shooting game developed by Treyarch surpassed the previous digital first-day sales record holder, Call of Duty 2017: World War II.

In addition to setting internal records at Activision, Black Ops 4 recorded the strongest full-day digital full-play sales of the PlayStation Store in its history. Black Ops 4 also broke the Xbox One record for the best-selling digital game of all time for Activision. These two statistics cover the world market.

Black Ops 4 is also available on PC via Battle.net – and it was a success there too. According to Activision, Black Ops 4 PC sales on Battle.net have more than doubled the sales of the launch day of Call of Duty: WWII, available on Steam. Black Ops 4, meanwhile, is available exclusively on Battle.net.

On all platforms, the number of players who logged Black Ops 4 online on the first day increased compared to Call of Duty: WWII, although Activision did not provide any details on the number of players. magnitude of this increase.

Activision has not shared any unit sales figures – physical or digital – for Black Ops 4, and this is not surprising given that Activision and many other major publishers no longer share this information. .

According to GI.biz, physical sales for the first weekend of Black Ops 4 in the UK have decreased by almost 50% compared to Call of Duty: WWII and by 59% compared to its predecessor Black Ops III. The site said Black Ops 4's first weekend sales in the UK were the lowest in the series since 2007's Call of Duty 4: Modern Warfare. A slowdown in physical games sales is expected, with Industry evolving more and more towards the digital.

And as mentioned, Black Ops 4 has had more connected players online than Call of Duty: World War II during its first day, which makes more people play the game.

Black Ops 4 launched Oct. 12 on PS4, Xbox One and PC. Unlike almost all previous titles in the main franchise, Black Ops 4 does not have a traditional campaign. It does, however, have an ambitious new mode in the form of the Royal Blackout Battle Mode, which is Call of Duty's answer to PUBG and Fortnite. The game also includes new scenarios in the fan favorite Zombies mode, created by developer Treyarch.

According to a survey by Nielsen, Black Ops 4 is the most anticipated game of the 2018 vacation shopping season. GameSpot is currently playing Black Ops 4 for review, and you can check out our first impressions on Blackout, Zombies, Multiplayer, etc. .

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