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Red Dead Redemption 2 is not the only new game with a companion app. Activision launches one for Call of Duty that works with Black Ops 4 and WWII. This app is available for iOS and Android as a free download. While providing information about the franchise and updates on the activities of your friends, it also provides personalized information about your game.
Every week, the app will update an "action report" that will summarize how you've played in the last seven days. You will also get a briefing that will provide suggestions and tips that the application builds on your performance. To facilitate data analysis, the Companion application visualizes them with numerous graphics and thermal maps. This will help you understand exactly how you are a noob with the purpose of the potato.
"We are very excited that players are using the Call of Duty App to enhance their gaming experience," said Gina Hope, Technical Marketing Manager at Activision. "It's about connecting with friends or other players, analyzing your matches through checking your charges and taking on challenges with your own team." , it's a new way for players to participate in the game and the community. "
Why a companion app?
This is not the first time that Activision has released a complementary application for Call of Duty. In 2012, the publisher launched the Call of Duty Elite program with its own application. He also provided information about your performance and game updates. But the concept of the application on the second screen was not retained and the developers have apparently forgotten it. But now he's back, and the reason is probably related to the business model of the live service.
Call of Duty and Red Dead Redemption 2 rely on highly committed players to return to the game and spend money on microtransactions in the game. Or Red Dead will rely on that when its online mode is launched in beta later this month.
But unlike Fortnite, which has a mobile version, players can lose their connection to an online game if they spend too much time away. A companion app allows developers to reach their most dedicated fans with push notifications on their smartphones. If a studio launches an event in the game, it may notify users of the application. That could get people back, and it could also get them to spend more money.
If it works, you can expect more games to launch similar applications in the future.
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