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Ads have almost become a dirty word on the Internet. What should have been, and is in fact for some, a legitimate source of income, the bad behavior of a significant number of actors tainted this market. Users and manufacturers of browsers are playing cat and mouse against misbehaved and even downright malevolent ads. We are ready for another round. Google has just issued a warning: starting next month, it will remove more aggressively all ads from some sites that still refuse to put their business in order.
This is not Google's first attempt to stem the epidemic of "abusive experiences" on the Web, which mainly refers to misleading ads. And judging by the things, it will not be the last either. Even Google admitted that his already strict rules were not enough to eliminate these bad players and that he was forced to strengthen his own game with even more severe measures.
Google selects ads that make people click buttons that do not do what they are supposed to do. Like that shutdown button you're waiting for, that would be your hello, but it would turn into a phishing scam or a malicious software download. Google already has rules against such ads, but some sites and manufacturers are not tuned.
As of December of this year, Chrome 71 will completely remove all ads on "a small number" of sites that disregard warnings. Certainly, it is possible that some of these sites do not know that they use abusive ads. As a result, Google will give them a 30-day grace period once their site has been tagged.
While Google's policies, at first glance, defend users, some describe Google's crusade as somewhat interested, pushing for advertising rules favoring its own advertising platform. And while users can always remove ads from them, these rules prevent them from doing so, and in doing so, continue to bring money back to site owners and advertisers.
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