Chrome will soon block a whole website if it contains abusive ads

With Chrome 71, Google is stepping up its fight against the problem of misleading ads on the internet by blocking all the ads on a site that constantly broadcast them. Abusive advertising comes in many forms, but in general, your browser behaves badly by generating fake system messages, automatically redirecting you or trying to steal personal information.

This is not the first time Google has tried to use Chrome to solve the problem. Last July, Chrome 68 prevented sites from opening new tabs or windows if they were flagged for abusive experiences. Chrome 71, due out in December, will give website owners a 30-day grace period to clean up their site after reporting an abusive experience. If you do not remove the abusive ads, Chrome will block all ads on the site, whether they are classified as abusive or not.

Although users have the ability to disable this filtering, most of them are likely to retain their default settings, which helps retain a large portion of the revenue of a branded site. This is a great incentive for sites to prevent this bad behavior, even if it is an unpleasant reminder of the power that Google now holds over the Internet.