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We are less than 24 hours away from Apple's highly anticipated iPhone event. As we rounded up the weekend, the event should allow the launch of the iPhone Xs and the iPhone Xs Max, as well as the Apple Watch Series 4 and a 6.1 "LCD screen" iPhone Xr ».
In addition to the main flagship versions, there are also a few things to watch for tomorrow.
Sylvania HomeKit light strip
How the "iPhone Xr" is unveiled and marketed
One thing that interests me a lot is how Apple positions the iPhone Xr. This device, featuring a 6.1-inch LCD screen, should be more affordable than the iPhone Xs and the iPhone Xs Max, priced at around $ 699.
Apple must be careful to tout the benefits of the iPhone Xr, but also do not cannibalize the interest around the iPhone Xs line.
When Apple announced the iPhone 5c, Phil Schiller said the device included much of what everyone liked in the iPhone 5, but in a more fun and colorful design. He hesitated to point out the specific differences between the iPhone 5c and the iPhone 5 / 5s, focusing instead on the "fun" aspect of the device: colors, live photo filters, etc.
Look below at the launch of the iPhone 5c by Schiller:
What interests me is that Schiller did not spend too much time on the price – he pointed out his price of $ 99 / $ 199 (with contract) and immediately jumped into a Jony Ive design video .
This year, I imagine that things will be similar to the iPhone 5c unveiled with the iPhone Xr, but I wonder if Apple recognizes the obvious differences between this model and the more expensive models: a screen LCD, a simple goal, a potential lack of 3D Touch.
The language around the iPhone Xr – and how Apple markets it – is definitely something to watch for tomorrow.
Look at AirPower
The "Gathering" event from Apple will also offer (hopefully) our first look at AirPower since Apple bought it back in September 2017. Seeing that it's been a year since our last look at the accessory, it's possible that some things have changed.
Some have speculated that Apple is facing performance and production issues with AirPower – potentially related to overheating issues. As Zac wrote last month, AirPower has not yet been cloned by an accessories manufacturer or other smartphone maker, so there is still a lot of noise around its release.
We are still waiting to hear about the AirPower price. What Apple is saying about its wireless charging accessory, and the way it is unveiled, will be interesting to watch.
Sanitary Updates Apple Watch – ECG?
Ming-Chi Kuo yesterday released a new analyst note detailing the improvements expected on the Apple Watch Series 4. While we already knew a lot about this update, like its bigger screen, Kuo said yesterday, or ECG .
Electrocardiography, for those who are not as familiar as me, is described as follows:
The electrocardiogram (ECG or ECG) is a diagnostic tool commonly used to evaluate the electrical and muscular functions of the heart. Although it is a relatively simple test to perform, the interpretation of the ECG layout requires significant training. Many manuals are devoted to the subject.
What will be interesting to see tomorrow is how to use the ECG. Theoretically, the ECG could be used to provide much more accurate heart rate readings – an improvement that Apple would clearly have a lot to offer on stage. On the other hand, the ECG could be used to bring a new feature to Apple Watch. We will have to wait until tomorrow to find out.
Battery life Apple Watch
Pressing the discussion of the Apple Watch Series 4, the image marketing we got from the device seems to show that this one is slightly thinner. While this could only be Apple's clever marketing camera angles, a thinner Apple Watch raises the question of the effects on battery life.
The Apple Series Series 3 watch is in a delicate position regarding battery life: it can easily last well over a day for a fee for most people, but not quite two days . By making the device more thin, Apple theoretically says that the Apple Watch Series 4 will not offer a better autonomy.
Although Apple surely boasts that the Apple Series 4 Series watch offers the same battery life as the 3 Series, it remains to be seen whether this will remain true in the real world. When you integrate features like LTE and GPS, the Apple Watch battery runs out quickly – and even though the battery size is not the end of the world, that's not exactly the direction in which you're going want to move.
Improved facial identification?
As for the iPhone Xs and the iPhone Xs Max, I'm curious to see how Apple is talking about Face ID at its event – and if it is touting improvements with this year's phones compared to iPhone X.
If we refer to Touch ID, Apple unveiled it originally with the iPhone 5s and unveiled the second generation version two years later with the iPhone 6s.
Based on this one precedent, it seems unlikely that we would hear of a second-generation face ID from the hardware point of view, but Apple could certainly improve its machine learning.
Original content of Apple TV and Apple
One more thing I will look at personally is Apple's growing and growing interest in television and original films. Although Apple made no official announcement about its plans for a streaming service, Tim Cook acknowledged the company's deal with Oprah and its global video team in Apple's latest earnings call.
Although Apple TV is not likely to have a lot of stage time tomorrow as a product, it is certainly possible that Apple may at least be interested in creating original content.
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Although we know a lot about what Apple has planned for tomorrow, there are still many details that remain unclear. Whether it's more details about AirPower and Apple Watch, marketing plans for the iPhone Xr or TV packages, these are just some of the things I'm looking forward to seeing tomorrow.
What are you most eager to see at Apple's "rally" event tomorrow? Let us know in the comments!
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