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It started a long time ago.
There was Alicia Keys, BlackBerry's vaunted creative director, who was surprised to tweet from an iPhone. She claimed to have been hacked.
Tennis star David Ferrer was perhaps the most brazenly charming. As an endorser of Samsung, he wanted TwitterWorld to know his love for the Samsung Galaxy S4. He tweeted this love from an iPhone.
Also: the first Android phone was an ugly thing, and I loved CNET
My favorite, though, was Adam Levine from Maroon 5. One of NBC's stars The voiceLevine helped Samsung launch its Milk Music service. (Do you remember that?) He called for "a ceremonial iPhone burning".
Oh, then he officially tweeted from his iPhone.
We now have the case of Ksenia Sobchak. According to rumor, "godchild" of Russian hand-man Vladimir Putin, Sobchak is the face of Samsung Russia.
One might think that the television personality, the journalist and the politician, when she appears on television, brandish their Galaxy with pride.
Unfortunately, the Mirror reports that Sobchak appeared on live television and attempted to cover his iPhone X with a piece of paper.
The newspaper says Samsung is suing for $ 1.6 million. I asked Samsung for the comment and will update, should I hear.
There are two painful aspects to all this.
First, is there no limit to the gall of famous peoples?
Is it possible that they are willing to take a lot of money from any brand and to skilfully ignore even the most basic principles that come with the supposed endorser of this brand? The evidence seems overwhelming.
Also: 17 ways to recycle or sell your TechRepublic smartphone
What's Samsung? Here, he puts his phones in the hands of famous people who do not seem to respect them.
Looks like Samsung is so desperate to gain some of the spotlight under Apple's control that it's constantly being duped.
Has not he learned that famous people are not the most reliable? Why, at the 2014 Oscars, when presenter Ellen Degeneres helped Samsung create a famous selfie filled with stars, she was tweeting behind the scenes of, oh, an iPhone.
Samsung's marketing has sometimes been excellent. Not, however, lately. In one way or another, his phones have faded behind recent attacks by Apple, which has launched six phones in a year.
Maybe it's time to let famous characters get by on their own and start marketing your products in a captive way.
Or do children only listen to famous characters these days?
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