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Taking advantage of the hype surrounding the Apple iPhone XS and XS Max, Deliveroo and Huawei took to the streets to engage customers to queue for the new iPhone. The move comes as hundreds of people line up to get their hands on the new iPhone, according to ST.
The many crowds saw Huawei's staff distribute free food banks to those in the waiting line. This is with a booklet saying, "Here is a power bank. You will need it Courtesy of Huawei. The impudent impulse is aimed at the battery capabilities of the iPhone, which is generally known not to be the best on the market compared to others.
Talk to MarketingJonathan Ye, head of digital APAC and Singapore marketing director at Huawei Consumer Business Group, said the Huawei team was quickly activated to offer power banks to those who were online. It was meant to surprise and delight fans and help fans spend the night charging phones from their phones.
"We know how painful a task can be for people who have had to withstand the long hours of waiting, and it's undeniable that smartphones have become an essential device for passing the time," Ye added.
In the case of Deliveroo, the company is extending its delivery services to those who are waiting for the highly coveted mobile headset. All users need to do is set their location on Apple's flagship store with postal code 238857 and indicate where they are. This is also provided when there are restaurants and restaurants that are in operation at this time.
Deliveroo's partner restaurants include Kampong Five-Star Chicken Rice, Killiney Road's Royal Pratas & Curries Corner and Drunken Poet.
The extension of Deliveroo's service to those in the queues is also due to the recent announcement of its delivery service beyond offices and homes. This includes outdoor spaces such as parks or beaches, a statement read. This transaction covers all Deliveroo markets, including Singapore, Hong Kong, Australia, Belgium, France, Germany, Italy, Ireland, the Netherlands, Spain, the United Arab Emirates and the United Kingdom.
"Deliveroo is always looking for new ways to make customers' lives easier. If this launch looks like last year, we know that the queues will last for hours! "Said Sid Shanker, Deliveroo CEO.
Deliveroo and Huawei are not the only brands to have jumped on the recent hype of the iPhone to reach a note among consumers this year. Last week, Skyscanner took a hand at the price of the new iPhone XS to take part in the conversation.
In a message on Facebook, Skyscanner has listed four flights that will travel consumers in Germany, London and Iceland, which will cost only $ 1,443, cheaper than the new iPhone XS that currently costs $ 1,649! The witty message, which gathered more than 1,2,000 people, 2.6 million shares and 447 comments at the time of writing, said: "A phone that will last a few years or a trip epic that you will remember all your life. "
Meanwhile, making fun of the iPhone is not a new move for competing phone brands. Last year, Samsung launched a new spot called "Growing Up", which shows the journey of a fan of the iPhone that has become a phone in the Samsung Galaxy series. In 2014, Samsung took a hit on Apple with not only one, but six new hilarious videos on its YouTube channel.
Google also participated in the action, launching an advertising campaign consisting of several videos mocking the iPhone to promote its new smartphone Pixel 2. Similar to Samsung, the announcement mocked the notification screen "Full storage From the iPhone.
Read also: Why consumers find the iPhone irresistible despite its high price
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