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Destiny 2.Credit: Bungie
Bungie recently made a significant change to the way he was selling Destiny 2, a game that is now a combination of four different products: a basic game, two small extensions and a small extension. That's a lot of things to remember, and it seemed to prevent people from associating with what is, at this point, an excellent looter and addict. So, Bungie essentially eliminated these two small extensions from the calculation: buy Abandoned and get both with her.
It was the right choice, and should lower the gate and, hopefully, make Guardians a larger group of players who would not want to buy these extensions individually. This raises however an important question: why is the basic game not free?
Let's say I'm the average player and I've heard good things about Destiny 2 since the launch of Abandoned. I want to try! So I head for Xbox Live or the PSN store and I will buy it. I do not even see an option to buy the base game on one or the other online store, which is strange. The most economical way to get it is to get in tune by buying the Abandoned Legendary Collection, which currently costs $ 59.99 on PSN and $ 38.99 on Xbox Live with a Gold Membership – you'll need it to play the game, of course. Which is a good price to upgrade to a new solid and nice game, so no real problem there.
But here's the tricky part: let's say I just want to buy Abandoned because I already have Destiny 2. My options here are … exactly the same? Abandoned is also not available for an individual purchase: you get it next to the Abandoned Legendary or complete collections, and their cost is the same whether you already have the basic game or not.
Which means that the basic game is already free, but not in the way that really matters. The stores consider it essentially as a complement for Abandoned, which has a certain meaning. But I think Bungie would do well to bite the ball and make the base game officially, in fact, free.
Play the basic game of Destiny 2 brings you a lot. You get the campaign, which is actually excellent, if it is not as powerful as that of a single-player shooter, like Wolfenstein or DOOM. And you get a taste for the Crucible, strikes and a late-game look of last year. What you do not receive, however, is sprawling and sprawling. You do not receive the Abandoned campaign, which is excellent. You do not get Curse of Osiris or Warmindwho are … well. But most importantly, you must not follow. You play knowing that everyone around you is throwing fools with massive bow bundles and shooting you with bows: you play knowing that all you have is the starting version.
This would be a powerful advertisement for the game, mainly because everyone who signs up will remember how well Bungie knows how to shoot. And that would probably result from a lot more people going on to Abandoned it would not have been otherwise – it's basically the whole game because of the way that Activision is currently Abandoned as if it was the only complete version. Destiny 2 started badly, but it's in a great place right now. Becoming free for the basic game would let more people see it.
Game pricing is a labyrinth and gaming pricing as a service is even more important. Destiny 2 is a mix of a boxed game, microtransactions and a subscription service, and it's a little hard to follow. However, even though many of these problems are new, there is a marketing strategy as old as trees: the demo. If Bungie wants to release the basic game of Destiny 2 as a sprawling demo, I doubt he's getting away disappointed.
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Bungie recently made a significant change to the way he was selling Destiny 2, a game that is now a combination of four different products: a basic game, two small extensions and a small extension. That's a lot of things to remember, and it seemed to prevent people from associating with what is, at this point, an excellent looter and addict. So, Bungie essentially eliminated these two small extensions from the calculation: buy Abandoned and get both with her.
It was the right choice, and should lower the gate and, hopefully, make Guardians a larger group of players who would not want to buy these extensions individually. This raises however an important question: why is the basic game not free?
Let's say I'm the average player and I've heard good things about Destiny 2 since the launch of Abandoned. I want to try! So I head for Xbox Live or the PSN store and I will buy it. I do not even see an option to buy the base game on one or the other online store, which is strange. The most economical way to get it is to get in tune by buying the Abandoned Legendary Collection, which currently costs $ 59.99 on PSN and $ 38.99 on Xbox Live with a Gold Membership – you'll need it to play the game, of course. Which is a good price to upgrade to a new solid and nice game, so no real problem there.
But here's the tricky part: let's say I just want to buy Abandoned because I already have Destiny 2. My options here are … exactly the same? Abandoned is also not available for an individual purchase: you get it next to the Abandoned Legendary or complete collections, and their cost is the same whether you already have the basic game or not.
Which means that the basic game is already free, but not in the way that really matters. The stores consider it essentially as a complement for Abandoned, which has a certain meaning. But I think Bungie would do well to bite the ball and make the base game officially, in fact, free.
Play the basic game of Destiny 2 brings you a lot. You get the campaign, which is actually excellent, if it is not as powerful as that of a single-player shooter, like Wolfenstein or DOOM. And you get a taste for the Crucible, strikes and a late-game look of last year. What you do not receive, however, is sprawling and sprawling. You do not receive the Abandoned campaign, which is excellent. You do not get Curse of Osiris or Warmindwho are … well. But most importantly, you must not follow. You play knowing that everyone around you is throwing fools with massive bow bundles and shooting you with bows: you play knowing that all you have is the starting version.
This would be a powerful advertisement for the game, mainly because everyone who signs up will remember how well Bungie knows how to shoot. And that would probably result from a lot more people going on to Abandoned it would not have been otherwise – it's basically the whole game because of the way that Activision is currently Abandoned as if it was the only complete version. Destiny 2 started badly, but it's in a great place right now. Becoming free for the basic game would let more people see it.
Game pricing is a labyrinth and gaming pricing as a service is even more important. Destiny 2 is a mix of a boxed game, microtransactions and a subscription service, and it's a little hard to follow. However, even though many of these problems are new, there is a marketing strategy as old as trees: the demo. If Bungie wants to release the basic game of Destiny 2 as a sprawling demo, I doubt he's getting away disappointed.
