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"The reaction within the company to Immortal is very different from the reaction outside of society. Part of the thinking on this subject is that people want to work on smaller projects. Small projects in the mobile sector tend to make sense. "
– An anonymous developer of Blizzard Entertainment discussing Diablo Immortal.
Kotaku recently published an article examining the history of Blizzard Entertainment. Diablo franchise, which has recently been the target of criticism after the announcement of Diablo Immortal, a mobile game being developed in collaboration with the Chinese studio NetEase.
The players were confused as to why the company chose to reveal Diablo Immortal as opposed to Diablo IV during this past BlizzCon. Yes Diablo IV supposedly exists and is currently in development, why did Blizzard choose to remain silent about its progress?
"In terms of unannounced games, a lot of things can change during development based on our impressions of the progress and direction of the project," explained Blizzard.
"We try not to share details of non-advertised projects until we are ready. Our preference is to have a clear announcement plan with concrete details and, hopefully, a playable demo of the game during the announcement. This applies to our Diablo projects and our other games too. "
A current Blizzard employee echoes the statement above, explaining how a majority of Diablo The team is (naturally) a little paranoid to announce things too soon. "The Diablo The team is very paranoid about saying something too early and getting stuck in a loop. They do not want to show the game until they have a trailer, a demo. "
With a lack of Diablo IV news, the attention has shifted to its mobile counterpart. The game is partly developed by NetEase and a small group of Blizzard employees working in the company's new incubation department.
The incubation department was created to help develop new creative projects for the company. Many experienced developers have installed them to work on smaller games – and in this case, smaller meant mobile.
It made sense for Blizzard to collaborate with NetEase after their partnership to bring Diablo III as a free game in China, where he had a lot of success.
"It basically exists because we have heard that China really wants it," said one current developer. "It's really for China."
"The quality bar in the Chinese market, especially for framerate, is extremely low," said another anonymous developer.
In a statement, Blizzard stated that Diablo Immortal has been developed for the Western and Eastern markets, but remains unclear on the launch of the game in China.
"One of our core values is" think globally "and our story has shown that we strive to create our games in as many languages as possible so that more players can enjoy them," said a spokesman. "Keeping that in mind, we quickly realized that we wanted to bring Diablo Immortal to the global audience. "
Be sure to read the entire article in Kotaku, which describes in detail how canceled Blizzard projects have affected current projects. It's worth it.
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