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The revelation of Blizzard's upcoming mobile game, Diablo Immortal, sparked an almost universal reaction from fans of the series, which caused a public outcry, a drop in Blizzard stocks, and now public shame by an international pizza chain.
The Domino's Pizza Malaysia Facebook page exploits the controversy surrounding the now famous Blizzard network. Diablo Immortal reveal as the centerpiece of their latest promotion. In a recent article, Domino's makes a plethora of not-so-subtle references to Blizzard's disastrous announcement of a neighbor Diablo mobile game.
The promotional image of Brassy contains the following text: "This is not an off-season April Fool's joke", referring to a specific question asked in the following question period. Diablo Immortal"Reveal." Under the text is a man dressed in the same manner as the audience member who asked the question.
As if the image itself is not enough on the nose, the legend that accompanies it is just as, if not more, flagrant in its trajectory. The text is littered with Diablo and word games related to Blizzard. In a particularly entertaining case, Domino calls its audience to claim its promotional rewards before "DIA BLOW away by Blizzard".
The Blizzard-targeted advertising campaign may seem a little out of the chain of pizza, but the promotion involves rewards for video games. Basically, buying a Domino pizza in Malaysia can bring players different items at stake, depending on their expenses. Unfortunately for Blizzard, it seems like the crowd of dissatisfied Diablo Fans include people working for Domino's Pizza's social media team.
The fact that a society as far apart from the game world as Domino's Pizza takes such an offensive stance is a staggering surprise for fans of Diablo franchise. In fact, even one of Blizzard's former employees and a producer of Diablo 2 He recently expressed his thoughts on this, saying that Blizzard was not in touch with their base.
Nevertheless, anyone who hopes Blizzard cancels his mobile phone projects Diablo should not hold their breath. In fact, Blizzard co-founder Allen Adham said in an interview conducted shortly after Diablo Immortal'S reveal that mobile games are coming up for all Blizzard IP addresses.
Diablo Immortal is currently developing for iOS and Android devices.
Source: Facebook – Domino's Pizza Malaysia
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