Discover the new Range Rover Evoque 2019

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Introducing the new Range Rover Evoque, the high-end, compact and popular SUV from Jaguar Land Rover. On sale starting next spring, the car is evolving the original model to make it more polished and in tune with its Range Rover brothers and sisters. The new Evoque is also a progressive car offering a smooth hybrid driving and a multitude of innovative technologies.

This is a memorable occasion because the Evoque is a critical car for JLR. The story began in 2007 with the creation of the LRX. Written by creative director Gerry McGovern, the concept car was bold, brave and shaped a new automotive sector – the urban SUV. The Range Rover Evoque series car that followed remained true to the LRX. It was a risky choice. The management of the company at the time had apparently predicted modest sales with what they considered a niche model. The Evoque, however, was operating a new market and was addressing a whole new demographic group. City dwellers loved it, as did women and young drivers, and the car sold much more than expected (more than 700,000), raising the brand to a new level.

"It has transformed the world of compact SUVs," McGovern smiles. "The new model should continue this remarkable journey. This vehicle of character combines refinement and fun to create that primordial emotional response that will turn heads and make people smile. We are at the National Automotive Innovation Center, a new campus of the University of Warwick in the UK. Founded by JLR, it hosts advanced design and engineering departments, as well as the link between education and industry. It's an awesome space to reflect the company"s progressive attitude and long-term ambitions.

I am here to see the new Evoque before today's world revelation. The car in front of me keeps the volume of the outgoing model, but offers a more generous interior space thanks to the new architecture on which it is built. The high waist, sloping roof and raised back, elements of design that gave the original Evoque its unique and unique attitude, have been preserved but modified and refined. The new car has pronounced shoulders, powerful wheel arches and relies on 21-inch wheels with confidence. The outer surface is calm and causes virtually no visual distractions. There are Velar style flush doors and thin Matrix LED lamps with a surprising element, such as copper blade accents, which add a touch of intrigue.

I ask McGovern if he was nervous about approaching the second generation of Evoque. After all, society is very different now. Since 2007, JLR has exceeded all recognitions. The Jaguar and Land Rover car collection competes confidently with some of the best luxury cars. McGovern is himself a respected figure in the creative sector and one of the most successful automotive designers of our time.

"No, I never get nervous. I'm too arrogant, "he jokes half-heartedly. "It's undeniably an Evoque – it was something we knew we had to do. It was also about advancing the game. Is this an evolution? The Evoque changed the game, so it was to make it more refined. McGovern admits the new car is intentionally silent. "We have mitigated some of the reductionist themes that show up best with the Velar. It's about tapping into the passion for opulence. This is an accumulation of details. "

It is also a technologically accomplished product. The new "Multidimensional Cross-Sectional Architecture" with mixed materials has been developed for electrification. A lightweight 48 volt hybrid is available at launch and a plug – in hybrid model promised a year from now. The lightweight hybrid vehicle is a first for JLR and works by recovering the energy normally lost during deceleration with a built-in belt generator and storing it in the battery on the ground. At speeds below 11 mph, the engine will stop while the driver applies the brakes. When starting, the stored energy is redeployed to assist the engine in acceleration and reduce fuel consumption. The idea is to create a more refined, quiet and efficient driving in urban traffic.

Land Rovers must perform well off-road, even though cars like the Range Rovers, Velar and Evoque never leave the tarmac of the city. The Evoque also offers off-road capabilities in any weather, thanks to a multitude of technologies – all-wheel drive, active transmission with transmission disconnection and adaptive dynamics to offer the optimal balance between comfort and agility. Adopted from the Range Rover, the "Terrain Response 2" automatically detects the surface on which you are rolling and adjusts the settings accordingly, so that the Evoque can now navigate waters of a depth of 600 mm.

The new architecture has also created more interior space. The longer wheelbase adds extra space for the rear 20mm knees, increased storage volume for smaller items and a larger luggage storage space of 591 liters. In the Evoque, the cabin is quiet – the technology is hidden until the engine comes on. There is a Touch Pro Duo dual touch screen system, 16-way seat controls and cabin air ionization. Some innovative digital ideas are also explored here. "ClearSight" is a digital rearview mirror that projects a perfectly 360-degree panoramic image through a rooftop camera. "Ground View" makes the hood invisible by projecting camera images on the upper touchscreen to show the driver a 180-degree view under the front of the vehicle, which is helpful when negotiating a camera. Parking spaces difficult. In addition, "Smart Settings" uses artificial intelligence algorithms to understand driver preferences for integrated butler.

The JLR team is constantly discovering new material themes outside the automotive world. Evoque customers will be able to specify more technical textures and fabrics, including a specialty wool blend invented alongside the Danish company Kvadrat, as well as textiles using recycled plastics as an alternative to leather. The team has developed modular color combinations for the interior, complementary to the exterior colors. McGovern thinks it's about "finding relevance in more urbanized markets".

The original Evoque has introduced new customers to JLR and has strengthened its profile globally. This small, compact SUV reinforced the brand's confidence. Thanks to its critical and commercial success, the design team, led by McGovern for Land Rover and Ian Callum for Jaguar, is able to offer products that are often radical, cars like I-Pace and Velar, with clearly expressed voices. by the management of Tata Motors.

"The LRX has changed the direction of our brand," admits McGovern. "That helped send a message: design is an integral part of our origin and therefore our success." However, the new Evoque comes at a different time in the history of the automobile. "The world has changed since 2011 and we face new challenges: mass urbanization, strict legislation, environment. We must continue to use unique and distinctive vehicles, "he says." It's about creating a balance and not becoming too generic. If we do it right, Range Rover, Land Rover, Defender, they will all become full marks. "

Read my previous interview with Gerry McGovern here

Learn more about Jaguar's projects with an interview with Ian Callum here

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Introducing the new Range Rover Evoque, the high-end, compact and popular SUV from Jaguar Land Rover. On sale starting next spring, the car is evolving the original model to make it more polished and in tune with its Range Rover brothers and sisters. The new Evoque is also a progressive car offering a smooth hybrid driving and a multitude of innovative technologies.

This is a memorable occasion because the Evoque is a critical car for JLR. The story began in 2007 with the creation of the LRX. Written by creative director Gerry McGovern, the concept car was bold, brave and shaped a new automotive sector – the urban SUV. The Range Rover Evoque series car that followed remained true to the LRX. It was a risky choice. The management of the company at the time had apparently predicted modest sales with what they considered a niche model. The Evoque, however, was operating a new market and was addressing a whole new demographic group. City dwellers loved it, as did women and young drivers, and the car sold much more than expected (more than 700,000), raising the brand to a new level.

"It has transformed the world of compact SUVs," McGovern smiles. "The new model should continue this remarkable journey. This vehicle of character combines refinement and fun to create that primordial emotional response that will turn heads and make people smile. We are at the National Automotive Innovation Center, a new campus of the University of Warwick in the UK. Founded by JLR, it hosts advanced design and engineering departments, as well as the link between education and industry. It's an awesome space to reflect the company"s progressive attitude and long-term ambitions.

I am here to see the new Evoque before today's world revelation. The car in front of me keeps the volume of the outgoing model, but offers a more generous interior space thanks to the new architecture on which it is built. The high waist, sloping roof and raised back, elements of design that gave the original Evoque its unique and unique attitude, have been preserved but modified and refined. The new car has pronounced shoulders, powerful wheel arches and relies on 21-inch wheels with confidence. The outer surface is calm and causes virtually no visual distractions. There are Velar style flush doors and thin Matrix LED lamps with a surprising element, such as copper blade accents, which add a touch of intrigue.

I ask McGovern if he was nervous about approaching the second generation of Evoque. After all, society is very different now. Since 2007, JLR has exceeded all recognitions. The Jaguar and Land Rover car collection competes confidently with some of the best luxury cars. McGovern is himself a respected figure in the creative sector and one of the most successful automotive designers of our time.

"No, I never get nervous. I'm too arrogant, "he jokes half-heartedly. "It's undeniably an Evoque – it was something we knew we had to do. It was also about advancing the game. Is this an evolution? The Evoque changed the game, so it was to make it more refined. McGovern admits the new car is intentionally silent. "We have mitigated some of the reductionist themes that show up best with the Velar. It's about tapping into the passion for opulence. This is an accumulation of details. "

It is also a technologically accomplished product. The new "Multidimensional Cross-Sectional Architecture" with mixed materials has been developed for electrification. A lightweight 48 volt hybrid is available at launch and a plug – in hybrid model promised a year from now. The lightweight hybrid vehicle is a first for JLR and works by recovering the energy normally lost during deceleration with a built-in belt generator and storing it in the battery on the ground. At speeds below 11 mph, the engine will stop while the driver applies the brakes. When starting, the stored energy is redeployed to assist the engine in acceleration and reduce fuel consumption. The idea is to create a more refined, quiet and efficient driving in urban traffic.

Land Rovers must perform well off-road, even though cars like the Range Rovers, Velar and Evoque never leave the tarmac of the city. The Evoque also offers off-road capabilities in any weather, thanks to a multitude of technologies – all-wheel drive, active transmission with transmission disconnection and adaptive dynamics to offer the optimal balance between comfort and agility. Adopted from the Range Rover, the "Terrain Response 2" automatically detects the surface on which you are rolling and adjusts the settings accordingly, so that the Evoque can now navigate waters of a depth of 600 mm.

The new architecture has also created more interior space. The longer wheelbase adds extra space for the rear 20mm knees, increased storage volume for smaller items and a larger luggage storage space of 591 liters. In the Evoque, the cabin is quiet – the technology is hidden until the engine comes on. There is a Touch Pro Duo dual touch screen system, 16-way seat controls and cabin air ionization. Some innovative digital ideas are also explored here. "ClearSight" is a digital rearview mirror that projects a perfectly 360-degree panoramic image through a rooftop camera. "Ground View" makes the hood invisible by projecting camera images on the upper touchscreen to show the driver a 180-degree view under the front of the vehicle, which is helpful when negotiating a camera. Parking spaces difficult. In addition, "Smart Settings" uses artificial intelligence algorithms to understand driver preferences for integrated butler.

The JLR team is constantly discovering new material themes outside the automotive world. Evoque customers will be able to specify more technical textures and fabrics, including a specialty wool blend invented alongside the Danish company Kvadrat, as well as textiles using recycled plastics as an alternative to leather. The team has developed modular color combinations for the interior, complementary to the exterior colors. McGovern thinks it's about "finding relevance in more urbanized markets".

The original Evoque has introduced new customers to JLR and has strengthened its profile globally. This small, compact SUV reinforced the brand's confidence. Thanks to its critical and commercial success, the design team, led by McGovern for Land Rover and Ian Callum for Jaguar, is able to offer products that are often radical, cars like I-Pace and Velar, with clearly expressed voices. by the management of Tata Motors.

"The LRX has changed the direction of our brand," admits McGovern. "That helped send a message: design is an integral part of our origin and therefore our success." However, the new Evoque comes at a different time in the history of the automobile. "The world has changed since 2011 and we face new challenges: mass urbanization, strict legislation, environment. We must continue to use unique and distinctive vehicles, "he says." It's about creating a balance and not becoming too generic. If we do it right, Range Rover, Land Rover, Defender, they will all become full marks. "

Read my previous interview with Gerry McGovern here

Learn more about Jaguar's projects with an interview with Ian Callum here