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Domino's Pizza Malaysia echoed the hype surrounding Blizzard Entertainment's annual BlizzCon gaming convention and the Diablo video game to promote its pizzas.
At the recent BlizzCon, Blizzard Entertainment unveiled its new game Diablo: Immortal that would take place during the events of Diablo 2: Lord of destruction and the beginning of Diablo 3. Since Diablo 3 was released in 2012, a fan in red shirt asked during the Q & A session if Diablo: Immortal was an "off-season April Fool's joke", pulling the cheers and whistles from the crowd.
His latest post on Facebook featured a man in glasses dressed in a red shirt standing in front of the mic, with three video game characters in the background. The picture said, "This is not an April Fool's Day joke out of season. You will get a treasure chest by buying our pizzas! ". The legend adds that there are "no evil plans" and that Domino's Malaysia wants to help consumers improve their gaming experience with the Good Game combo.
"Order here to quickly claim your items before DIA BLOW is blown away by a snowstorm," added Domino & # 39; s, evoking the latest buzz around Blizzard Entertainment.
The position attracted about 366 reactions, 63 comments, 122 shares. The reactions of Internet users were mainly positive, many describing this post as "wild" and stating that the advertisement was well done. A + M asked for Domino's comments.
This is not the first time Domino's has been able to jump into social chatter. Last month, Domino provoked discussions among Internet users by parodying Neelofa, influential social media Malaysian, to promote its extra-large pizza. The actress had posted a picture of her wearing a broad-brimmed hat, a drink in her hand and the setting sun in the background. Inspired by Neelofa, Domino's and its digital agency 16Two have released a photo of a lady with a pizza on her head, a bottle of Pepsi in her hand and the sunset in the background.
Senior Vice President of Marketing Linda Hassan said A + M This speed is therefore essential for Domino when it develops its publications on social networks, given dynamic trends and viral topics online. She added that she continually chooses to play an active role in her clients' engagement and to be among the first to be part of a trendy conversation topic.
"Trend detection is a continuous effort and it takes a dedicated team to identify and react creatively so that we can be part of the engagement with the public," she added.
(Read also: Domino's internal e-sports marketing team is committed to six figures)
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