Facebook builds a TikTok competitor called Lasso

Facebook is looking to create another standalone application to compete with TikTok, the popular 15-second video application, which recently absorbed Musical.ly after a $ 1 billion acquisition by the Chinese company ByteDance. According to one TechCrunch According to the report, Facebook is trying to seduce teens with Lasso, an application allowing users to record themselves dance and synchronize their lips with music.

A source said TechCrunch "It's basically TikTok / Musically. It is full screen, designed for teens, fun and fun and creative. A big part of what they do is just be cool. This report follows Facebook's new music features launched yesterday, in which the company added music stickers to its Stories feature and posted the lyrics of its Lip Sync. Live feature that already lives in its own application.

Lasso would most likely be the standalone version of Lip Sync Live. With license agreements with all major labels, Facebook would have access to songs longer than the 15-second limit imposed by TikTok.

In 2016, Facebook created a research team that began to interest Musical.ly in popularity with teenagers, but the project was put on hold when it seemed that the app did not work. was not as popular as it was. Then, Musical.ly merged with the TikTok app, which already had 500 million monthly users worldwide in July 2018. Lasso is being built by members of the Facebook video and watch team.