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In the wake of Tinder's plans to become more casual, Facebook is now expanding access to its own dating service, Facebook Dating. Launched two months ago in Colombia for test purposes, the social network is now deploying Facebook Dating in Canada and Thailand. The company also adds a few new features to coincide with the launch, including the ability to review the people you have forwarded and pause, putting the service on hold, among other things.
If this last feature sounds familiar to you, it's because it's also a dating app recently announced by Bumble.
Bumble launched in September a Snooze button for its own application, which solved the problem faced by many daters online: the need for a rehab from dating apps for a moment. Sometimes this is due to frustration or being busy; at other times it's because they have been paired with someone and want to give it a chance.
Facebook says that you can always send a message to people you've already found paused.
At the same time, it is also common to give daters a second chance to take a second look, even if presented in different ways. For example, OKCupid can resurface people you've passed, while Tinder's new Stream feature lets you keep track of game updates you previously decided to skip.
Second Look will be in the Facebook Dating settings and will show people in reverse chronological order. You can go back in your suggested matches and even see people you may have accidentally transmitted – other features billed by other dating apps.
Another new feature is the ability to review a blocked list, support non-metric units (such as distance and height), and more interactive profile content, including tappable entry points for conversations, such as city or a shared school.
These features will come in the new version of Facebook Dating, which is unfolding today, the company said.
It also slightly modified the user interface. Now, when scrolling groups and events to unlock, they will appear vertically and not horizontally as before.
Facebook says it's also working on a preventative blocking list, based on user feedback.
This would allow you to search for people who are not already your Facebook friends in Facebook Dating that you know you do not want to see – for example, an ex you did not like but not blocked on Facebook, a member family, etc., the company tells TechCrunch.
You will be able to search for specific people, whether or not you know they have a dating profile, and it will not tell you if that person has a Facebook Dating profile or not.
Preventative blocking is actually quite clever, as many dating apps surprise you with people you prefer not to see.
Originally announced at the F8 last May, Facebook has already understood some of the most important details about how it wants its dating service to work. This includes its decision to prevent users from expressing their interest for up to 100 people per day, as well as other settings to open the service to the pairing with. strangers or with friends of friends.
There is a certain (diabolical) genius in launching a dating service on Facebook, because Facebook is already the favorite place for Internet users – with Instagram – to search for their new matches and their potential dates, once things have changed. progressed. In addition, the service can exploit the data of Facebook. After all, if someone knows who you are and what you are, it is them. This could save time for users answering "user knowledge" questions that some applications are asking their users to help them refine their matching algorithms.
It is also useful for Facebook to position the service for those who want relationships, since the application of leading meetings – Tinder – is known for its opposite. Match prepares to devote more time to Tinder on young and casual dating, then to develop Hinge for those interested in serious dating.
Facebook's challenge is that user trust in society is lacking. And going out with friends is a very confidential thing – it's not something they would like to see exposed on a network where they are connected to co-workers, industry colleagues and an extended family. While Facebook is committed to preserving the privacy of users, its record in this regard is poor, which could limit the growth of the service.
Facebook has not specified when the service will be launched in the United States, nor the number of registrations so far.
"We do not have a specific metric to share, but we are satisfied with the response we have had so far in Colombia and we are delighted to share it in Thailand and Canada," said a spokesman. spokesman.
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