Facebook ends Hello, Moves and anonymous teen tbh application due to "low use" – TechCrunch



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Facebook, the largest social network in the world with 2.2 billion users, aims to capitalize on the scale, and today, it announced that it was going to lose three apps in his stable that just did not follow. Hello, Moves and tbh will all be depreciated in the coming weeks, announced the company today. The three applications are being closed at different times that we note below. Facebook says that all user data from these three apps will be deleted within 90 days.

"We periodically review our apps to rate which ones people like most, sometimes it means closing an app and its accompanying APIs," said Facebook. know that some people still use these apps and will be disappointed – and we would like to take this opportunity to thank them for their support. But we must prioritize our work so as not to disperse too much. And it is only through trial and error that we will create great social experiences for people. "

All three are examples of some of the different angles that Facebook has explored over the years to evolve into new areas – not all

Moves came to Facebook through an acquisition it There are four years of fitness and tracking application. At the time, Facebook seemed to want to know more about how people could use their Facebook social charts to share more data about their own programs. of fitness, and use Facebook not only as a place to share, but to track progress.With the acquisition of Moves, it might be that Facebook thought it could play a more direct role in this process.

At first, there was a promise: Moves had already collected four million downloads before the acquisition.However, things simply did not continue to improve much after this point, p arce that Facebook saw that there was not a significant enough critical mass of people interested in making social fitness, or because its own sleight of hand was not where the market moved. (One could say that there has always been a huge social element in the exercise – gyms and exercise classes being two obvious examples – but it's more people in physical spaces that do things together.)

It has been updated in over a year, and it languishes at about 616 in the fitness category today. It will be closed in the coming weeks, said Facebook.

Hello, launched in 2015, was part of Facebook's broader strategy to build more communication services to bridge the gap with users, specifically targeting emerging markets. In the case of Hello, the application was Android only and worked in the United States, Nigeria and Brazil. The application is a lot like TrueCaller: people could link their Facebook accounts to a dialer, which would then show you the Facebook identity of a caller, so you can decide whether you want to or not take the call.

As with Moves, Hello came in the midst of a time when many thought Facebook had great communication plans, with abundant rumors of Facebook and Facebook phones wanting to take carriers with its own voice services. Hello, however, has never grown – neither in geography nor features – and now we say goodbye. The Moves app and its API are both depreciated on July 31st. The app was removed from the Android store on June 26, while it had a ranking of 509.

TBH is the youngest of the apps to get the cutlet In more than one way . The "anonymous compliment" app was made specifically for teens, a relatively new category for Facebook, and the company was acquired by the social network only in October 2017. TBH was young and uncommon when Facebook snapped it up, and although the company seemed interested in letting it take its course, to be honest, it's not surprising to see it disappear too.

Facebook does not give a date for its disappearance: the application is still online right now. App Annie, however, notes that her current ranking in the United States is 205 in social networks.

Facebook is no stranger to spring cleaning and the elimination of unpopular applications as well as a wide range of other services such as APIs that are no longer kernel at this time. that he works. M, the application of the personal assistant, its Snapchat clone Lifestage and its application Groups, were also used. And just today, he has released a notice of several APIs that would be closed for better control in the way that user data is exploited by third parties.

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