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Facebook's in-app gaming capabilities have evolved a lot since basketball and "hidden" chess. Now, its Instant Games platform is growing more and more.
The game's built-in application platform, which allows users to play single and multiplayer games via Facebook and Messenger, will be available soon via the very popular Site Groups and Mobile App feature. Facebook Lite. It has also added more features for developers, including monetization options.
The functionality in the groups will first be deployed to a specific set of groups, especially those dedicated to games. These users can launch and play Instant Games with other members from the page. The team highlights the popularity of the topic on the site, with over 270,000 groups in its game category involved with 90 million people.
If all goes well, Facebook is looking to expand to other categories of groups.
"Instant Games offers members of a group a natural way to easily play together and deepen their commitment beyond common interests." We are eager to see how communities form and come together around Instant Games, "said Facebook in a press release.
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The world's first mobile users will also be able to play soon via the Facebook Lite app, which addresses users with 2G connections or those who want a smaller application. Facebook Lite will add a direct link to the application itself and improve the way games download and update on mobile, making Instant Games available for less-serviced, yet mobile, areas.
On the developer side, Facebook announced that developers can now monetize through ads and in-app purchases. He also announced that he would fine-tune the Games page by focusing on improving the discoverability of games.
This is probably good news for those looking to make Instant Games users a primary audience after opening the platform to third-party developers last March.
Combined with the launch of Facebook Lite, changes in monetization now make Instant Games a serious new platform and competitor in the mobile gaming market.
These are major pieces for Facebook's growing division. In the press release, the company announced that Instant Games had organized 1.7 billion gaming sessions just last month and that their daily player base grew by 25% between June and September.
Facebook highlights the ease and accessibility of HTML5 at the heart of its success, especially since Instant Games has become a solution increasingly used by mobile users.
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