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If you thought you had sufficiently protected your personal information from the prying eyes of Facebook advertisers, think again. When you create an account on Facebook, you end up providing your cell phone number for a two-factor authentication, or someone happens to share your email.
Although this information is not actively visible on the profile, it is hidden in a layer called "shadow profile," Mashable said. Facebook allows advertisers to access this hidden personal information for a "personalized audience". When you provide your data while shopping online, advertisers have access to that data and then display you personalized ads on Facebook, even if you've set your advertising preferences.
Facebook, Google and other technology companies also agreed to a code of conduct to do more to combat the dissemination of false information, due to concerns likely to influence the elections, said the European Commission. Designed to avoid heavier legislation, the voluntary code covers more scrutiny of advertising on accounts and websites where false information appears and works with fact-finders to filter it, the Commission said.
But a group of media advisers criticized companies, including Twitter and lobby groups for the advertising sector, for failing to come up with more concrete measures. With the EU legislative elections scheduled for May, Brussels is keen to tackle the threat of foreign interference during its campaign. Belgium, Denmark, Estonia, Finland, Greece, Poland, Portugal and Ukraine are also expected to hold national elections next year.
Russia has faced allegations – that she denies – spreading false information to influence the US presidential election and the British referendum on EU accession in 2016, as well as the national elections of Germany last year.
With the inputs of ANI
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