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Fujifilm has launched a new mirror-less high-end camera, the X-T3, which is expected to weigh heavily on Canon, Nikon and Sony.
The successor to Fujifilm's X-T2 camera is a 26-megapixel cropped-frame (APS-C) model with significantly more power than its predecessor.
Its price is also lower than the launch of the X-T2, with a label of € 1,499.
The most notable improvements are its new backlit sensor, which improves its low light performance and its ability to shoot better videos in 4K. It can also shoot more frames per second than the X-T2.
The camera now has a microphone port (for monitoring audio levels on video) and a 10-bit processing. It also has two memory card slots, versus just one for Nikon's and Canon's newly announced full-size mirrorless cameras.
But unlike Fujifilm's flagship APS-C camera, the X-H1, the X-T3 does not include Integrated Image Stabilization (IBIS), which some of its competitors have. This means it is unlikely to compete with Panasonic's GH5 series for professional videography.
Fujifilm's new camera is expected to compete with a large number of new mirrorless cameras currently on the market, as the industry moves away from DSLRs to mirrorless models.
Yesterday, Canon launched a mirrorless camera "full frame", the EOS R (2.729 €, adapter included). The "R" model is a 30-megapixel camera that is significantly smaller than Canon's existing full-frame DSLR range.
It can only use existing Canon lenses with an adapter (119 €), also marketed by Canon.
Canon has also launched four new "native" lenses designed for the new EOS R system, which can be used without an adapter. They are: a 35mm f1.8 (599 €), 50mm f1.2 (2.729 €), 24-105mm f4 (1.319 €) and 28-70mm f2 (3.549 €). All new lenses, with the exception of the 35mm model, are "L" lenses designed for professional use.
It has a flip-up touch screen and over 5,000 autofocus points. However, it only has one memory card slot.
Last week, Nikon launched two mirrorless full frame cameras, the Z6 (€ 2,399) and the Z7 (€ 3,899).
Rumor has it that Panasonic is preparing the announcement of a full mirror-free camera at Photokina, the biennial event for the camera industry to be held later this month.
The flurry of new mirror-less cameras announced this month marks a fundamental shift in the camera market as traditional DSLR cameras are now likely to experience a rapid decline. Over the past year, Sony's full-frame frameless A7 series cameras have outpaced Nikon and Canon in the United Kingdom and the United States. Mirrorless cameras are smaller, faster and quieter (able to shoot silently) and are more flexible than traditional models.
The effect of all these new cameras (and camera systems) is that many existing models can see big discounts. Fuji has reduced his X-T2 camera to 1,100 euros, about 600 euros less than a few months ago. Canon has recently reduced the price of its 6D Mark II from 2,100 euros to 1,900 euros, while in the United States, the company has reduced it to about 1,400 euros.
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