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Google (GOOG +0.4%)(GOOGL +0.2%) acquires CRM automation toolmaker Onward as a partial acqui-hire for undisclosed terms.
The startup’s co-founders Rémi Cossart and Pramod Thammaiah and CTO Aaron Podolny will join Google.
Onward provides an AI-powered chat solution to help customers with their needs while helping businesses use resources wisely.
The bot pulls answers from a database and can ask follow-up questions for a more complex problem. The tool includes a visual bot builder for company-specific question and answer building.
Onward had raised $120M in private funding across two rounds.
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