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Google and Samsung have both announced today the details of a new partnership that they have concluded to try to address the myriad benefits that iMessage currently offers in relation to the fragmented messaging situation. and too complicated that exists on Android.
Google's product manager, Sanaz Ahari, explained in a blog post that they would work together to provide users with an enhanced messaging experience. A system that continues to push the industry towards global coverage and interoperability of enhanced communication services. "This collaboration, she says, will ensure that Android messages and Samsung messages will work seamlessly and efficiently. RCS messagingFeatures such as the ability to chat via Wi-Fi, create rich group chats, view input indicators and read receipts, and share high-resolution photos and videos on platforms.
In the current state of things, Google and Samsung have introduced RCS to select Samsung handsets. As part of the new effort, Samsung will bring RCS functionality to existing mobile phones starting with the Galaxy S8 and S8 +. The new Samsung Galaxy smartphones will also natively support RCS messaging, which means consumers and brands can have richer, more visually engaging chats with Android messages and Samsung Messages users.
Also as part of the expanded partnership announced today, developers and brands that create RCS Business Messaging experiences using Google or Samsung Messaging Services as a Platform (MaaP) will be able to reach users of Android and Samsung messaging messages. for even more users.
TechCrunch looks at the context behind what Google and Samsung are trying to achieve here. What makes it such a challenge, is how many different handsets and Android devices are, well, there, and for it to work (to really work, not just a niche thing), board.
And even if you can overcome this obstacle, there is always a bigger one. Which one is there still a courier war? It may be thought that some platforms have already won – or, at least, have sufficiently implanted themselves in an impregnable position. Think WhatsApp, iMessage, Facebook Messenger and others.
"That's not what prevented Google from trying, even if it was confusing in its strategy too – spreading messaging efforts for a while (with false starts like Allo)," TechCrunch notes. "Google doubled its RCS business last April, removing resources from the stand-alone Allo Messaging application to try to find more support for next-generation SMS."
At this year's Mobile World Congress, Google announced that more than 40 operators now support RCS, up from 27 in 2017. Perhaps, in other words, there is still hope.
Image source: Screenshot / YouTube
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