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The Google Chrome browser makes new changes to eliminate annoying or malicious advertising practices and punish the results of sites that use them.
In early 2017, Google's long-term plans to clean up online advertising began to materialize. We've seen the browser hide auto-play videos with sound and incorporate ad-blocking features to limit pop-ups and redirects. According to a Google article published Monday on the blog, these measures have not gone far enough.
Google claims that the changes made so far have eliminated less than half of the previously listed undesirable behaviors as unwanted in Chrome. With the release of Chrome 71, sites that still use one of the offending ad types will have 30 days to stop or Chrome will not show any promotions.
Google has defined this initiative as an effort to eliminate advertising that makes the Web a horrible place to visit. She joined the Coalition for Better Ads and her prohibited formats are based on the list of the 12 least favorite advertising experiences of this organization. The idea is that Google owns more than half of the digital advertising market and does not want many poor companies to make the Web less secure and push more people to use Adblockers. Of course, there is always reason to fear that Google is using its 66% share of the browser's browser space to gain more control over what's visible on the Web or not.
The search giant is slowing down this whole process and the marketing industry has reacted positively in the past. In February, Wired indicated that site owners were alert to warnings and that less than 1% of the 100,000 most popular sites in North America and Europe were affected by the change.
For users, the upcoming change should reduce the number of instances in which they slide on their phone only to be returned to another window, but only to discover that the previous window has been redirected to another ungodly corner of the Web. The enhanced blocking experience should cover more malicious tips such as incorrect system warnings and fake buttons to close the window.
It seems that Google has learned from the outcry by forcing users to connect to the browser in September. He pointed out that "users always have control and can disable filtering of abusive sites by accessing their Chrome settings". Site administrators can review their abusive experiences report to see if they meet Google's standards.
[Google via The Verge]Source link
