Google Chrome will soon block abusive ads: here's what it means for you

As soon as Google updates Chrome to version 71, the world's most popular browser starts blocking all the abusive ads on a website that contains Chrome.

Of course, abusive advertisements come in different forms. Pop-up windows, ads that block an entire webpage, or links that automatically open a new window, regardless of the user's click, are just a few of the few examples of annoying ads. Anything that causes bad browser behavior is classified as abusive.

Google and abusive ads

This update is part of Google's long-standing fight against abusive Internet advertising. Last July, the company deployed Chrome 58 to try to solve the same problem. This version of Chrome included many features that would prevent sites from opening new tabs or windows if they were flagged for serving abusive experiences. Of course, these measures have been insufficient to prevent deceptive or dangerous advertising, which is why Google is taking action.

As such, Chrome 71 goes even further in these measures. Google releases this release in December and gives site owners a 30-day grace period to clean up their site, assuming these sites are flagged for serving abusive ad experiences. In case of failure, Google will block their ads quickly. Chrome users can cancel the blocking of Google ads if they prefer.

Google, Internet and ads

The changes mentioned above should please millions of Internet users and, at the same time, many publishers and site owners should be wary of the type of ads that they choose to broadcast on their sites. . If there is a business to which site owners must strictly adhere to, that is Google. Not only is Chrome the most used browser in the world, but, as we have already mentioned, Google also controls much of the global advertising traffic on the Internet. As such, the company has considerable leeway to define our use of the Web and what we see there.

This kind of power is both reassuring and terrifying. Reassuring because Google uses it clearly to improve the web experience for all; terrifying because that kind of power, when it is in the wrong hands, could lead to catastrophic and unethical results. One can only hope that Google will have no other ideas on Internet control or perhaps even censorship of what people are seeing, which is already happening in some countries.

You thinking of Chrome 71? As always, do not hesitate to listen in the comments section below if you have something to share!

Ⓒ 2018 TECHTIMES.com All rights reserved. Do not reproduce without permission.