Google Lens comes to Google Images for Search – and Shopping – Interior Photos – TechCrunch

This morning, Google has announced that it would bring to Google Image Search its technology AI motorized lens The company, explains the company, is to allow Internet users to know more about the content of a photo, including the items they want to buy and buy. For example, a photo of a well-decorated living room may have a sofa that you like, but the photo itself would not have necessarily informed you of the person who made the sofa or its location.

Google Lens – yes, acting very well on Pinterest – can now help you.

You'll be able to tap the "dots" that appear in the photo, which designate the items identified by Google Lens, or you can use your finger to "draw" around an object in the photo for Google Images to search for related information . . Google then searches the web, including other images, web pages, and even videos where this object may appear.

It's not just for shopping, of course. Google Lens can also be used to learn more about landmarks, animals, places you want to travel and more.

But of course, Google sees a good choice for Lens when it comes to directing users to products and, consequently, to the websites of potential Google advertisers. This is the area where Pinterest is progressing steadily.

Last month, Pinterest announced a 25% increase in the number of monthly active users, on the eve of its IPO. This means that more and more people are starting their shopping on his site, looking for inspiration to buy things like fashion, home decor, travel and other ideas. It has also strengthened its advertising product to better capture the interests of users and put them in touch with brands. Indeed, earlier this year, she added promotional videos to her advertising products.

And just a week ago, Pinterest announced that it had rebuilt the infrastructure around product pins to make its site and app more "shoppable," while signaling that testing for these changes revealed a 40% increase in the number of visits to the retailers' site. .

For these reasons – not to mention the imminent threat of Facebook and Instagram ads that send users directly to retailers' websites, and the sizeable entry of Amazon into the advertising business – it was clear that the time had come for Google to exploit its own technology to improve its purchases. and clickthrough rates for retailers on his site as well.

According to Google, Lens in Images is now available on the mobile web for US users searching in English and will soon be deployed in other countries, in other languages ​​and in the same locations as Google Images.