Google makes it easy to clear the history of your searches

Google saves all searches on Google.com if you're signed in to your Google Account. You can clear the history of your local browser, but items stored on Google's servers will not be erased. Although you have been able to access the Google account page and find an activity flow of search history, Google greatly facilitates the deletion of this history in the search itself.

You will now be able to view and delete recent search history in the Google search itself. Google's privacy controls will no longer be buried in settings, and the company even offers faster access to controls such as disabling ad customization or even preventing Google sites from backing up their activities. Ultimately, these changes are designed to increase the awareness of Google users about the control they have on their account.

Google is making these changes in the desktop and mobile web search, with updates for iOS and Android in the coming weeks. Google is also planning to extend these same changes to services such as Google Maps, next year, to reorganize the company's privacy controls.

These new privacy controls come at a time when there is a growing focus on the work that large technology companies do to protect privacy. Facebook has faced a major privacy scandal this year and its recent security breach could be a serious test for GDPR's new European rules. Congress is also under increasing pressure from Congress on a recent flaw in Google+ privacy. His new privacy changes come the same day that Apple's chief executive, Tim Cook, calls for detailed federal laws.