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Amazon and Whole Foods Market have Thanksgiving turkey offers. (Photo: Business Wire)
When is the best time to go on a Thanksgiving trip? When are cinemas, grocery stores, liquor stores, malls and bakeries the busiest during the week? What can you do to avoid getting stuck in holiday traffic?
Google has analyzed 2017 Google Maps data to help you manage the 2018 race and better understand the places you and your neighbors visit, when you visit them, and when to stay (or stay out of) the road .
You can consult a Thanksgiving interactive mapping site set up by Google to find information in the state and metropolitan area where you reside or travel.
Genevieve Park, editor of Google on Google Maps, wrote in her blog: "Getting to Thanksgiving dinner is always an adventure, but understanding the traffic patterns of Google Maps can help make your trip more predictable."
Some of the data will not be so surprising: the eve of Thanksgiving, between 3pm and 4pm, is the worst time to hit the road, but traffic disappears significantly at 6am on Thanksgiving morning. You will also want to avoid the rush on Friday or Sunday afternoon; Suffice to say, a lot fewer cars are on the road in the morning.
Of course, Google wants you to use Google Maps and search for travel decisions. For example, you can check the estimated waiting times in Google Maps before you go to the grocery store for the pumpkin pie that you bring to a family dinner.
Among the different ideas: visits to liquor stores peak on the Wednesday before Thanksgiving; going to the movies is a popular hobby on Black Friday.
Where do you want to go on Turkey's day?
Google also analyzed the number of times people asked for directions to places they intended to visit during the holidays. Nationwide on Thanksgiving Day, for example, popular spots were in order: arboreal farm, mall, electronics store, ATV rental service and video game store.
The next day, Black Friday, the results of the national research are very different: panoramic panorama, place of worship, forest park, football field, rest area.
And yes, search trends are represented as general categories instead of exact searches.
Separately, Google lists "particularly popular" search trends, compared to the rest of the United States. For example, in the state of New York on Thanksgiving Day, the top five unique searches are government offices, concert halls, arts center, sports field and auto racing. Track.
In Texas, the Thanksgiving Day list consists of: cultural center, sports field, ballroom, rodeo and off-road race track.
In California, it's: football shop, cottage rental agency, beach, place of worship and mission.
And in Florida, the five areas listed are: university, club, event management company, comic book store, and tool store.
A word on the methodology: to analyze trends in search, Google considered that the "Thanksgiving holiday period" began the Wednesday before Thanksgiving and ended on Black Friday. Trend categories are determined by comparing the total number of leadership requests during the Thanksgiving period with the total number of management requests two weeks before and two weeks after Thanksgiving week. The categories with the highest ratio increase during Thanksgiving week are considered the most popular categories. The trend categories in each state were then compared to the ratio of national leadership requests during Thanksgiving. Categories that were sought more frequently in a state than in the country were considered "particularly popular" in that state.
Check out Google's mapping site to find out what region you're interested in and, as Park mentions in his blog, not to be a turkey.
Email: [email protected]; Follow USA TODAY, Tech Tech columnist on Twitter @edbaig
Read or share this story: https://www.usatoday.com/story/tech/talkingtech/2018/11/15/google-maps-data-may-help-you-avoid-holiday-traffic/2005913002/
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