Google presents "Evolution of Search" with Lens, Activity Cards, Collections and Discover



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Google Search is 20 years old this week and it's hard to overestimate the impact of the pioneering Web tool on society. Not content to completely upset the way in which humanity gets the information, Google is now turning to the next two decades.

Today, the firm has announced a number of new features as part of a "research evolution". These include a new activity map tool, which will appear at the top of the search results. This will include previously visited pages and also previous queries on the subject in question.

In a blog post, Nick Fox, head of Google, explains that this will help users "trace their footsteps" in Search.

"When you come back to a query related to a task you have started," he writes, "we show you a map with the relevant pages you have already visited and the previous queries you have made on this topic. This helps you trace your steps when you may not remember which sites you found this information useful for. "

This will be accompanied by a Collections feature, which allows users to save information from the activity cards and will allow Google to make recommendations on new content. The company is also introducing a new way to dynamically steer the results it displays, which it says will make it easier for users to make decisions.

Google Collections

Fox, the vice president of products and design, research and assistant, says that if uses are looking for chips, for example, they will be able to move on from a number of secondary topics. They could include breed characteristics, grooming techniques, names and then different breed types …

Google also claims that it is moving forward with a shift from text to "a more visual way of finding information," illustrating this with some new features. For starters, there's a new Featured Videos tab that will help you visually visualize topics. This allows Google to understand the thematic space and displays the most relevant videos for frequently searched subthemes.

"For Zion National Park, you could see a video for each attraction, like Angels Landing or the Narrows," writes Google. "This provides a more holistic view of the video content available for a topic and opens new avenues to discover more."

There are also upcoming changes in Google Images, with more context displayed around the images that appeared. Google says that it will help users understand the page behind the image.

The super smart Google Lens tool is also available on Google Images. The company plans to analyze the content of the images to suggest other product pages. On mobile devices, users will be able to draw by hand on part of the image to deepen the search.

Google also relies on the personalized feed service "Google feed". It will now be called Discover and continues to provide users with current content information without having to search manually. There is a new design, as well as new and easy-to-follow subject headers, as well as ever-existing articles and videos.

Google says that all these advances are based on its improvements in AI.

Which of the following new Google search features do you think will be most useful? Send us a @TrustedReviews line on Twitter.

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