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Google's search engine dominance may seem invincible, but that does not mean that the search giant is not willing to pay billions to make sure it stays that way.
According to Business Insider, Google will pay Apple $ 9 billion in 2018 and $ 12 billion in 2019 to remain Safari's default search engine. The report is courtesy of Goldman Sachs analyst Rod Hall. This seems to be a price to pay, but with Safari as the default browser on iPhone, iPad and Mac, and Google continues to generate a lot of revenue thanks to its original search engine, the Goldman Sachs report estimates that a fraction of the total revenue is due to the lack of money. money ends up winning.
"We believe that Apple is one of the most important channels of traffic acquisition for Google," the magazine said, according to Business Insider.
Bernstein analyst Toni Sacconaghi further revealed in 2017 that Google had already paid about $ 3 billion to Apple. However, the only real number available is 2014, due to court documents, which revealed that Google had paid $ 1 billion to Apple for its search engine. Given that $ 9 billion and $ 12 billion are big jumps in four and five years, respectively, and that Google and Apple will not disclose that number, it is not clear how accurate Goldman Sachs's estimate is.
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