GoPro hopes the new Hero 7 cameras will give the company an indispensable rebound – BGR

GoPro has not benefited much from the positive press lately, as things have deteriorated so much that CEO and founder Nick Woodman has said in recent days how excited he was to "break the myth of the world of GoPro. "

This comment follows on from things like GoPro giving nearly a quarter of its pink check count earlier this year, killing its drone unit, falling stock prices and speculation (from Woodman himself). Fast forward to today and society seems to be in a slightly better position at the moment. In part, he hopes the company's camera line will be updated, with the announcement today of three new Hero7 models.

Woodman was on CNBC earlier in the day, the company is in a good position – it expects it to be profitable by the end of the year, avoids the question of the interviewer on the sale of the company (which is no longer considered) and claims the return of new cameras to form sorts

There are black, silver and white models of the new Hero7, which are designed as rugged handheld devices that capture high quality photos and videos, are waterproof and compatible with voice commands. a mobile device.

The HERO7 Silver at $ 299 and the HERO7 White at $ 199 both turn in three modes: photo, video and time-lapse. They have built-in electronic image stabilization to make it easier to read bumpy and unstable experiences, which should of course be useful when you ski, swim, play with your kids in the yard.

"But what's probably the most impressive is the completely redesigned user interface," the company said in its announcement. "This new user interface looks like a smartphone and offers epic content in just a few clicks. In addition, new tools such as vertical capture, the built-in Short Clips video function, and the selfie / group photo timer simplify video and photo capture.

The Hero7 Black, for $ 399, is the flagship model with a feature called HyperSmooth. What GoPro describes as "better video stabilization built into a camera. It's easy to capture stabilized, professional-style videos, like gimbals, without the expense and hassle of a motorized cardan. All new models are available for pre – order from today on GoPro.com. They will be in stores worldwide from September 27 and in the United States on September 30.

Here's an overview of the features for everyone:

The $ 399 Hero7 Black includes:

• HyperSmooth Stabilization – Cardan Shaped Stabilization without Cardan
• Live Streaming – Automatic sharing as you live while backing up your high definition video on your SD card
• TimeWarp Video – Videos of your experiences, speed up to 30x
• SuperPhoto – Smart scene analysis for professional-quality photos with automatically applied HDR, local tone mapping and multi-image noise reduction
• Portrait Mode – Native Vertical Capture for easy sharing on Instagram Stories, Snapchat and more
• Enhanced Audio: Re-engineered audio captures increased dynamic range, new microphone diaphragm reduces unwanted vibrations during fixtures
• Intuitive Touch Interface – A 2-inch touch screen with a simplified user interface allows vertical (portrait) use of the camera
• Face, Smile and Scene Detection – HERO7 Black recognizes faces, expressions and scene types to enhance QuikStory's automatic changes on the GoPro app
• Short Clips – Limit video recording to 15 or 30 second clips for faster transfer to the phone, editing and sharing. Ideal for new users and children.
• Photo timer – Countdown timer for selfies and group photos
• Amazing image quality – 4K60 video and 12MP photos
• Ultra Slo-Mo – 8x slow motion in 1080p240
• Rugged and waterproof – Waterproof without casing up to 10 meters, goes wherever your phone can not
• Voice Control – Verbal commands allow you to switch hands-free in 14 languages
• Automatic Phone Transfer – Your photos and videos automatically move from the camera when they are connected to the GoPro app for easy sharing on the go
• GPS Performance Stickers – Track speed, distance and altitude, then highlight them by adding stickers to the GoPro application videos.
• Touch Zoom – Frame your photos and videos with a simple touch

With the $ 299 Hero7 money, you get:

• 4K30 video and 10MP photos
• GPS enabled so you can track your speed, distance and more. Add GPS stickers to your videos in the GoPro app to show how fast, far and high you have gone.
• Water resistant to 10 m
• 2-inch LCD touch screen with intuitive user interface
• Integrated electronic video stabilization
• Pull vertically
• Photo timer
• Touch Zoom
• Short clips
• 2x slow video
• Share directly on Instagram with the GoPro app
• Voice command
• Automatic transfer on phone
• QuickStories enabled
• Automatic backup on the cloud