HomePod holds an estimated 70% share of the $ 200 + growth in the speaker market



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According to strategy analyst Strategy Analytics, HomePod was not among the top five smart speakers in the world in the last quarter.



Strategy Analytics claims that HomePod represents 70% of the $ 200-plus, but growing, smart speaker market, leading competing products such as Google Home Max and various Sonos speakers.

Among smart speakers of all prices, HomePod accounted for only 6% of the market, as estimated by Strategy Analytics last month. If they are accurate, the data should not come as a surprise, as the top five best-selling smart speakers sell regularly for between $ 49 and $ 129 in the United States.

In comparison, the HomePod is priced at $ 349 in the United States, although rumors have suggested that Apple had planned to release a cheaper version, perhaps in the form of a built-in Beats Siri compatible.

According to Strategy Analytics, Google Home Mini, Amazon's Echo Dot, Amazon Echo, Chinese company Alibaba's Tmall Genie and Google Home were the best-selling smart speakers in the last quarter. As always, it's important to remember that shipments do not necessarily reflect sales to customers.



David Watkins, Strategy Analytics Smart Speaker Director:

Unsurprisingly, the Amazon and Google models dominated the list of the best-selling smart speakers in the second quarter of 2018. Their low price.

Apple, on the other hand, has focused its efforts on the market-leading smart speakers, promoting the audio prowess of the HomePod before the device's voice control capabilities.

As stated by Watkins, Apple has marketed the premium audio quality of HomePod more than its Siri capabilities, to justify its price of $ 349. The reviews agree that this sounds a lot better than the Google and Amazon offers.


Overall, the smart speaker market is very similar to other categories of Apple products. For example, Apple dominates the high-end segment of the smartphone market, while Samsung and many other Android smartphone manufacturers offer a variety of devices at a wide range of prices.

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