[ad_1]
By Malcolm Owen
Friday, September 21, 2018, 05:02 Pacific Time (08:02 ET)
Customers who queued to buy the iPhone XS and the iPhone XS Max were the subject of a marketing campaign by competitor Huawei, after representatives of the company have distributed power banks to campers outside of an Apple Store.
The subversive marketing shot has seen Huawei offer people online portable power supplies, in boxes carrying the message "Here's a power bank, you'll need it". Mothership reports that people wearing Huawei shirts were providing food banks to people queuing from 23:00 on Thursday night, with about 200 units distributed to people outside the Orchard Road flagship store.
According to the report, the electricity banks were worth S $ 80 each ($ 59).
Huawei's lapel gifts are an attempt to make fun of the supposed autonomy of the iPhone, while promoting the company's hardware. While the iPhone XS and the iPhone XS Max have 2,658mAh and 3,174mAh batteries, Huawei's flagship P20 Pro has a higher 4000 mAh battery, but it should be noted that the capacity of the battery between the devices.
The pending queuing of the iPhone XS is the latest attempt by Apple competitors to try to compromise the launch of a new iPhone via the queues. waiting and the customers themselves. The main cause of these attempts is Samsung, which has been attacking Apple for a long time in its marketing.
Shortly after the launch of the iPhone X in 2017, Samsung released an advertisement called "Growing Up," which mocked the innovations of the iPhone during its lifetime, as well as people who make the tail for the new model. In 2015, Samsung distributed blue cushions and water bottles with the slogan of its latest Galaxy device to people waiting in London, but apparently with little impact.
In 2013, a film crew from Samsung visited the Apple Store of 5th Avenue in Manhattan to film the lines, but rather than attempting to peddle the company's phones, the team seemed ask questions to participants. the loyalty of Apple fans.
[ad_2]
Source link
