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Apple fans in Singapore are waiting for the launch of the iPhone XS and the iPhone XS Max had a pleasant surprise Thursday night (September 20) after receiving free powerbanks from one of Apple's competitors, Huawei .
In a smart marketing strategy, representatives of the Huawei T-shirts distributed powerbanks to people in the Orchard Road store.
The Powerbanks packaging had these words that seemed to sink to the capacity of Apple's new battery: "Here's a powerbank. You will need it Courtesy of Huawei.
Huawei's flagship phone, the P2 Pro, has a capacity of 4,000 mAh, while the battery capacity for iPhone XS and iPhone XS Max are respectively 2,658 mAh and 3,174 mAh.
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Justin Zheng, who had been in the queue since Thursday afternoon, felt that he was "very smart" for the smartphone maker to distribute free powerbanks when launching a phone competitor. Data-reactid = "28">
Justin Zheng, who had been in the queue since Thursday afternoon, felt that he was "very smart" for the smartphone maker to hand out free batteries when launching the phone. a competitor.
"I think Huawei's very good marketing is to hijack the opening of Apple. It's a very good initiative, and because we need energy banks, "said the 30-year-old self-employed worker.
As for knowing he would consider one day using a Huawei phone, Zheng said, "Maybe one day, while Apple's really is damned to his equipment, I will be able to make the change, "he added.
As for 17-year-old Shah Bahar, he felt it was "nice" for Huawei to give free powerbanks to Apple fans lining up.
"We had to wait about 24 hours and many of us were using phones in the meantime. We ran out of battery and powerbank, "said the student.
However, he felt that this could not influence Apple's fans to use Huawei phones.
"People come to buy Apple. I will not go out of the queue to buy a Huawei phone, but (Huawei's effort) is still good, "said Shah.
A long queue of some 350 people had already started queuing in front of the Apple one day before the release of the new phones on Friday.
The cheaper iPhone XR will be available in Singapore on October 19 for pre-orders and will begin Oct. 26.
Huawei will unveil a range of new devices on Oct. 16, including the Mate 20 series.
The company beat Apple as a smartphone maker with the second largest number of global sales in the second quarter of 2018.
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