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Huawei was caught lying again.
In a recent announcement for his Nova 3i phone, the second-largest phone maker in the world was on display for misleading consumers with DSLR photos that he was trying to pass off as selfies taken with the phone.
And now, AnandTech revealed that the Chinese technology giant had artificially injected the chipset into its flagship product, the P20 Pro, to score higher than competitive phones using the 3DMark benchmarking application.
It's one thing to simulate selfies in an advertisement, but it's another thing to program your phone to automatically boost performance whenever certain whitelisting apps are detected so to make them more powerful than the competition.
Faced with AnandTech, Huawei basically responded with a shrug and basically "everyone does it", and that the P20 Pro 's AI was doing its job to adjust the performance according to the l & # 39; specific application open.
Dr. Wang Chenglu, president of Huawei's Consumer Business Group Software, told the IFA 2018 website that "all the others are doing the same tests, getting high scores and Huawei can not be silent."
He says it's a lot better than before and Huawei "wants to get together with others in China to find the best benchmark for user experience verification." He also states that "in the Android ecosystem, other manufacturers are also deceiving their numbers," citing a smartphone maker very popular in China as the main culprit and becoming a "current practice in China."
The benchmarks are so glaring that UL, the 3DMark benchmarking app, has removed Huawei's P20 Pro, Nova 3 and Honor Play ratings for the "best smartphones".
Here is the answer we received from a Huawei spokesperson:
Huawei smartphones use advanced technologies such as AI to optimize hardware performance including CPU, GPU and NPU.
When someone starts a photo application or plays a graphics-intensive game, Huawei's intelligent software creates a fluid and stable user experience by applying all the hardware features while simultaneously managing temperature and efficiency. energy of the device. For applications that are not as greedy as web browsing, they will only allocate the resources needed to provide the required performance.
In normal benchmarking scenarios, once Huawei's software recognizes a benchmarking application, it adapts intelligently to "performance mode" and offers optimal performance. Huawei plans to provide users with access to "Performance Mode" so that they can use the maximum power of their device when they need it.
In another statement, Huawei said he had discussions with UL and the two "reached a positive agreement on next steps to work together".
During the discussion, Huawei explained that its smartphones use an artificial mechanism for intelligent resource planning. Since different scenarios have different resource requirements, the latest Huawei handsets exploit innovative technologies such as artificial intelligence to optimize resource allocation so that the hardware can demonstrate its capabilities while responding to user requirements.
UL understands the intent of Huawei's approach, but opposes forcing the use of a default "Performance Mode" when a calibration application is detected by the device. The UL rules require that a device perform the benchmark as it is in another application.
Huawei respects the right of consumers to choose what to do with their devices. Therefore, Huawei will provide users with open access to "Performance Mode" in EMUI 9.0, so that the user can choose when to use the maximum power of his device.
UL claims that removed Huawei phones will be reinstated once "Performance Mode" is available to all users.
Of course, you could argue that the majority of consumers will never be able to use a benchmark application like 3D Mark, but there is no doubt about it.
Chenglu and Huawei may have had good intentions even trying to benchmark with their Chinese rivals, but the wacky practice does not free them from the fact that they have always deceived everyone.
False photo samples and phone benchmarks are not a way to build trust with consumers.
This certainly does not help to improve the image of the company in the United States, where the Trump administration has declared the phones dangerous, despite the lack of evidence proving that the Phones are used by the Chinese government to spy on Americans.
Samsung was surprised to boost the performance of the Galaxy S4's graphics processor on benchmarks in 2013. But that's in 2018 and this kind of practices are not acceptable.
As the second largest handset manufacturer in the world, Huawei is responsible for making honest representations of its devices. The company is perfectly capable of practical innovations such as the impressive cameras of the P20 Pro.
If Huawei still wants to penetrate the US market and increase its US market share, as the company says, it must start taking greater transparency measures instead of resorting to these backdoor tactics to make its phones more attractive.
If the product is really as good as it says, let the features speak for themselves. Otherwise, it creates insecurity and suggests that there is something to hide. The last thing the Americans will do is buy phones from a Chinese company that has been banned by the US government and that does not put its best interests forward.
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