IMAX launches its own AV certification program for home theater configurations



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IMAX today announced the launch of a new certification program called IMAX Enhanced, developed jointly with the DTS audio and surround sound specialist. The idea is that televisions, projectors, A / V receivers, audio systems and other qualified home theater equipment must provide the best 4K / HDR images and sound quality, according to IMAX.

The company does not specify what qualifiers it considers before certifying a device, but it stated that they "adhere to a set of very stringent audio and video performance standards, set by a certification committee composed of". 39; IMAX and DTS engineers and Hollywood. leading technical specialists. "

The program will be launched this fall with its initial partners – Sony, Denon, Marantz, Sony Pictures and Paramount. The company also states that it will release IMAX Enhanced content, starting with numerically remastered films in partnership with studios, which will be optimized for your home theater setup and in accordance with the specifications desired by the original director. (IMAX calls this optimization "IMAX Mode".) Essentially, IMAX seems to want some of the Dolby territory with its Dolby Vision and Dolby Atmos standards. IMAX could define his idea of ​​what post-production work creates the best image while DTS considers sound.

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