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Adam Mosseri has a lot to prove. The new Instagram manager, who succeeded Kevin Systrom and Mike Krieger after their founder's surprise release last month, now holds the keys to the kingdom's one billion billion dollar platform users. photo sharing. But it's not just the users that Mosseri needs to worry about. He is now in charge of Facebook's most valuable asset, part of the Mark Zuckerberg company, boasting of the earnings reports, the element of Facebook's ecosystem to which investors are turning their backs. Attach with relief.
So today, just weeks after the start of his new job, Mosseri doubles on what Instagram does best: it introduces a new set of tools designed to clean up toxic content on Instagram, thus extending Years of effort to make Instagram the best possible place on the web.
Among the new tools, one of the main is an algorithm for filtering offending content in photos and captions. Instagram already uses an automatic learning algorithm to find and hide comments that violate community rules. this feature removes toxic or divisive comments before they appear under a photo. Now, Instagram will use a similar tool to find examples of "bullying" on platform photos. Once identified by Instagram's algorithm, the offending photos will be sent to the Community Operations team for review by the user and possible deletion.
Instagram says that the algorithm is trained to mark photos and captions that include "attacks on the appearance or character of a person, as well as threats to well-being or health of a person ". This follows a policy several months ago when Instagram expanded its offensive comment filter to automatically remove comments with attacks or threats from individual users. Starting today, Instagram will also extend this feature to live video by automatically hiding comments that violate community rules.
Be nice
Like many social platforms, Instagram is caught between its explosive growth and its desire to maintain decorum. He wants Instagram to be a place of creativity and free expression, but also a place where people feel safe and welcome. Earlier this year, the company launched a wellness initiative aimed at achieving this last goal, leveraging machine learning tools to do what the Instagram community operations team does manually. Today's ads are following this trend, extending wellness tools to more parts of the platform.
Of course, all this was going on long before Mosseri took the reins of the company. But it is telling that her first role at the head of Instagram strives to make Instagram even more enjoyable. Besides the filters, it also introduces a new "Kindness Camera Effect", which fills the hearts screen in selfie mode and invites you to tag a friend you support. "While it's important to stop bullying, we also need to do more to celebrate and inspire the kindness on Instagram," Mosseri wrote in a blog post announcing the new features.
Cheesy, of course. But Instagram is still masquerading as the social media app that's always fun to use, one that does not have all the toxicity and lags behind. If new anti-bullying features do their job, you will not even notice them. You'll just keep scrolling and wondering why the rest of social media can not be so nice.
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