Instagram is now worth $ 100 billion, according to an analyst

LOL remember when we all thought that Facebook's acquisition by Instagram in 2012 for $ 1 billion was bananas? LMAO! Now Instagram is worth $ 100 billion! Hahaha !!

An analyst published the estimate for Bloomberg Intelligence on Monday. It's a … wait for it … Facebook's return on investment 100 times in the small photo sharing app with square photos and some color filters. It turns out that you can put a price (very high) on being cool.

Even more fun: Instagram will likely reach 2 billion users over the next five years. Monetized content for all!

In 2012, the Internet missed the price of the sale, and cried the death of the platform that we thought a Facebook acquisition would bring. Well, we were half right, all of you. It turns out that the application that catalyzed the obsession of a generation for nostalgia is a cash cow, so we misunderstood. But the acquisition has changed Instagram forever.

Instagram is far from polite but strangely personal and authentic enclosed garden that it once was. Now, there are business accounts and advertisements everywhere you look (including shoppable stories and photos). According to Bloomberg, it will account for 16% of Facebook 's business figure next year. And it's even before Instagram starts to see returns on IGTV, the YouTube competitor launched in June.

Despite the monetization invasion, Instagram has kept its child cool representative, remaining a favorite platform among the most demographed, teenagers. It's thanks to a lot of features that Instagram has stolen from Snapchat, like stories and lenses. But probably also because, true to its roots, Instagram still has the ability to make us look damn good in the photos.

Long live $ 100 billion. I will take my death of the internet tears directly.