Instagram is testing a native resourcing feature for the feed



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After years of resistance, Instagram is now testing a way for you to re-share messages from other accounts with your own feed. This feature, which corporate executives have long resisted for fear of spoiling the application's personal nature, could give new life to the main stream at a time when it is quickly eclipsed by ephemeral stories. But if the sharing is deployed to all users, it could also generate false news, influence campaigns and other negative consequences that Facebook, the parent company of Instagram, has attacked since the presidential elections 2016.

Instagram had no comments.

The feature, known internally as "transparent sharing", introduces a new "Share to Feed" option in the "…" menu that appears in the upper right corner of each message in the feed. The shared messages appear in the stream under the user name and the photo of the user who shared it. In its current form, articles can be transferred at least twice, in which case the trace of the two users who shared it appears in a stack above the message.

The edge got two screenshots of shared messages. In particular, one of them is a business account offering goods for sale. It seems possible that Instagram limits the ability to re-share publications with companies, which would be less likely to post inaccurate information and other unwanted content in the feed. Instagram also has a history of introducing some features, including scheduled publishing or multiple downloads, to businesses first.

It could not be learned at the launch of the transfer. In its current form, sharing Instagram seems extremely difficult – more like a hack week project than the refined designs for which Instagram is generally known. This suggests that re-sharing is still at the beginning of its development. As with all these exploratory projects, he could be killed before he ever went out.

The co-founders of Instagram, Kevin Systrom and Mike Krieger, have resisted for years the features called "regramming". But this has been a debate going on, said Systrom Cable last year:

We are debating the issue of sharing a lot. Because obviously, people like the idea of ​​sharing the content that they find. Instagram is full of great things. In fact, one of the main ways people communicate on Instagram Direct is to share the content they find on Instagram. So that was a debate again and again. But in reality, this decision is to keep your flow focused on people you know rather than on people you know who find other things to see. And I think that's more evidence of the attention we pay to the authenticity and the links you really have than anything else.

Instagram has eased its redistribution ban this year by allowing users to share public stories in which their accounts are mentioned in their own stories. By limiting yourself to redirecting the messages you are mentioned, Instagram reduces the likelihood that the feature will change the intimate perception of stories into something more similar to Twitter. At the same time, he opened the door to a less restrictive resourcing feature in the meantime.

At the same time, third-party applications for transferring photos and videos have flourished. The iOS App Store offers dozens of free and paid apps that will repost photos and videos to your accounts, usually by having you copy a link from Instagram and pasting it into their apps.

If Instagram widely deploys the "share to feed", we could be about to see the entire class of applications disappear.

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