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When your RSS feed and Stories articles become obsolete or your subscriber count stops growing, you are moving away from Instagram. . That's why the app is deploying two major new features designed to connect you to new people and diversify your chart so you always have something surprising to watch and love.
Today, Instagram is launching its Snapcode QR type identification tags globally on iOS and Android, after TechCrunch announced the news of the feature in March and April. Even if they are not technically QR codes, they are analyzed in the same way so you can follow people you meet offline.
Customizable codes are accessible from the three-line hamburger menu of your profile. They can be scanned when other users are typing on your code and holding it through the Instagram Stories camera or the Nametag Scan button on your own badge to follow you instantly. You can add AR-decorated colors, emojis or selfies to your Instagram name, display them on your phone to help internet users follow you in person, post them on your website or on social networks, or send it to your friends via SMS, WhatsApp, Messenger, and more.
It's surprising that it took Instagram so long to copy the Snapcodes from Snapchat that debuted for the profiles in 2015 and were later expanded to open websites and unlock the AR filters. Facebook Messenger launched its own QR codes in April 2017, but has never been understood. But they make a lot of sense on Instagram because it's harder to share links on the app, people often treat it as their main web presence they want to promote and because companies rely more and more on the application for the trade. It's easy to imagine brands that post their Instagram name on billboards and posters or buy ads to promote them on the Web.
Facebook Messenger and Snapchat QR Codes
Secondly, Instagram is starting to test school communities in various universities across the United States. This allows you to join your university network and add to your profile a line indicating your school, your grade and your main team, a sports team or a fraternity / sorority. You will appear in a directory listing all the people in your school that you can use to track or send messages to people, although these DMs can access their pending inbox.
School communities take over the origins of Facebook when users could define their privacy in order to display all their content to everyone in their school. Here you will not be able to instantly expose your private Instagram account to all members of your school. You can imagine a first-year student browsing his network looking for potential new friends to follow, or a former student looking for other people from his Alma Mater looking for a bargain or of romance.
Instagram relies on information that users have publicly shared about their school and the people they followed to check whether it was a student or a student. 39, a former graduate of a university. Rather than actively registering, users will receive a notification inviting them to join the network. It's much less reliable than using college email addresses for verification like Facebook's, but also much simpler for users.
The company provides a tool to alert against the misuse of school communities in case older users use it as a tracking tool. Next to each user's name is a three-dot button that opens a menu for users to create reports. Next to each user is a 3-point overflow menu that allows users to report accounts that they do not think belong to a given community.
The invitation method recalls the growth hacks that used the QH application of TBH adolescence, acquired by Facebook. In what an internal note called a "psychological tip," TBH scratched Instagram user profiles for school names and looked at school location pages to find student accounts and invite them to join TBH. The memo described the tactics as "too difficult" for a large public company, but the group has now found a home in Instagram.
Today's launch is the first of Instagram's new leader Adam Mosseri. following the resignation of the founders of the company. Critics are looking to see if Mosseri, Facebook News Feed's former Facebook Vice President and Mark Zuckerberg's inner circle member, will push harder to boost growth and monetization for Instagram. Since Instagram's priority is to broaden its social graphics and keep users engaged, it seems to want to swap from time to time, allowing or not allowing bad people to reduce friction and juice growth.
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