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Adam Mosseri, the new head of Instagram, has only 10 days of work and already introduces high-tech tools to limit bullying on social networks.
"Online bullying is complex," wrote Mosseri in a blog post, acknowledging that the current system of reporting and deleting content that violates company guidelines was not enough.
"We know we still have a lot of work to do to further reduce bullying and spread the word about Instagram," he said.
Enter the machine learning.
A new algorithm, formed to detect harassment in photos and captions, proactively sends offensive content to the community operations team for review.
"This change will help us identify and eliminate much more bullying," said Mosseri. "And this is a crucial step because many people who experience or observe harassment do not report it."
Bullying comment filter on live video (via Instagram)
It also aims to protect the youngest members of Instagram, as teens often experience high rates of online torment.
The new feature is being deployed and should reach all users in the coming weeks.
There is no further detail on how the system works, or whether it differs from the usual complaint method.
Even AI is not perfect, though. You can always report a publication or abuse profile manually through the mobile app or the website.
In addition, the platform expands its Bullying Comment Filter to hide the raw comments from the Feeds, Explorer and Profile tabs, as well as live video (above) – "to ensure Live stays a place fun and safe to communicate authentically with your friends and interests, "wrote Mosseri.
Maddie Ziegler's kindness filter of the camera (via Instagram)
Of course, slaughtering trolls is important and asserting itself. But the same goes for kindness. A concept that Instagram celebrates with Maddie Ziegler. The teenage dancer (better known for Dance momsSia's music video and being the best friend of Millie Bobby Brown) have created a kindness camera effect "aimed at spreading positivity".
"Maddie is raised against bullying online since she's been experiencing it and is one of the many people in our community who uses Instagram to promote positivity." said the blog.
The 12.4 million members of Ziegler can automatically access the effect; just open the camera, tap the face icon at the bottom and click on "Spread Kindness".
In selfie mode, hearts fill the screen; Switch to the rear camera to see comments in different languages. You are encouraged to tag a friend to support; in turn, they receive a notification and can share it with their own story or use the filter to pay for it.
It's no coincidence that Instagram announced its latest efforts in early October – National Bullying Prevention Month in the United States.
The parent company Facebook recently revealed how it used artificial intelligence, machine learning and computer vision to purge the site of hate speech, nudity and violence. Stay up to date with all things Instagram here.
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