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Jony Ive in 2017
After presenting Apple's iPad Pro refresh, Ive explains that the new model has one of the elements he had long wanted, namely the ability to steer it as he pleases. The removal of the Home button equipped with Touch ID and the introduction of Face ID, which works in both portrait and landscape, have released the drawing to make it usable in all directions.
"The first iPad had a very clear orientation that was a portrait," said Ive at the Independent. "I think it was fine, but the way the product was designed was very clear, and I think that with the first iPad, you felt like it was a product made of components. "
The new model, Ive notes, has no orientation, its appearance is clear and the speakers around it confirm to users that they can use it as they wish.
IPad Pro 11 inch (left) and iPad Pro 12.9 inch (right)
The curved screen is also highlighted by its difference with traditional screens "absolutely straight" and with square corners. "What I've always found disappointing, is the way the screen is a discrete and discrete component with square corners, assembled in a design that rarely has a square corner," he said. Ive.
The radius of the curve for the corner of the display is "concentric with and sympathetic to" the corner of the enclosure. "You feel it's genuine," says Ive, "and you have the feeling that it's not an assembly of all the bag of different components: it's a unique and clear product. "
A curved edge that we found on other iPad models has been changed to become a straight edge because "the product had reached such a point that the fabulous teams of engineers were able to to make it so thin that we could have a very simple edge detail, "according to Ive. "We could never have done this before when the products were not as thin as that."
When asked how he designs products that could be described as "magical" by users, Ive admitted that it is repugnant to the idea of being predictable, but that it does not make sense. it is a combination of several factors, including the development of new technologies over several years.
"I think what puts a product in the place where it's described as magical is often tied to those attributes that are less easy to describe." You can not quite put your finger on what it's all about. is, "suggests Ive.
Apple Pencil 2
The new pencil design and the way it breaks to the side are presented as an example of the "magical feeling" that he has been trying to describe. "It's unexpected, we do not really understand how it works, and even more incomprehensible is the fact that it's also paying off.You can see how it fits this idea that you can just take the product and the use without thinking. "
"In fact, you're using it with extraordinary thinking," I mention, "but it's based on what you want to do rather than ask yourself if you're holding the tablet in a good way."
In October, Ive talked in another interview about his work on the Apple Watch, stating that he was "really proud" of the wearable device. For the latest model, I've suggested that there would be a "tipping point more marked in understanding and adoption" for the timepiece.
Ive also insisted that he would stay with Apple for a while, expressing "energy, vitality and sense of opportunity" in working for the iPhone producer as "extraordinary and very exciting" .
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